This just in... there's a movie clip that's sweeping the Web about the drowning of teenage girls.
First, it is all reminiscent of the drowning "Ophelia" from Shakespeare's play Hamlet. The story briefly: She's in love with him; but as the young prince becomes more emotionally distraught, he becomes abusive and cold. Sadly, the emotionally frail Ophelia cannot cope. On top of an insecure adolescent identity and low-self esteem, Ophelia lives to please men who only in turn ignore and/or abuse her. The last straw: Hamlet both rejects and cruelly humiliates her after they've been sexually intimate. Unable to cope, Ophelia ultimately falls into a dissociative state and wanders to a river where ultimately she drowns.
That drowning is actually a powerful metaphor for marketing today. As the 1995 bestseller Reviving Ophelia made clear: "Today's teenage girls are coming of age in 'a girl-poisoning culture.' Young women continue to be victims of abuse, self-mutilation (e.g., anorexia), consumerism and media pressure to conform to others' ideals."
What follows is exactly those themes made into a chilling one minute Web movie. Titled "Onslaught," it's a video PR piece that illustrates what young girls see in the deluge of advertising that surrounds them.
Excuse me but it's Dove who've drown Ophelia! And then the topper... in the last few frames they tell viewers to "Talk to your daughter before the Beauty Industry does." All brought to you by, "The Dove Self-Esteem Fund".
CHRIST!! Have they no shame! It's beyond cynical. It's like the drug dealer opening a "rehab center." It's like a cigarette company with an anti-smoking campaign. It's like a priest begging to babysit your kids. How gullible do they think we are? Well, how gullible are you?
Baghdad Bob advises PR types to "Blog, you fool, blog! Slam the competition under a fake name, obfuscate, plant rumors and innuendos." He's also says you can get cool bribes such as new Nikon cameras and speaking fees, plus there's assorted junkets to cutting edge conferences, seminars, and other circle jerks.
Blogging is not only way cool, it's fun. There are no rules! You don't need no steenking credentials, journalistic training, writing skills, or ethics. You can even skip spellcheck, which as we all know not only takes F-O-R-E-V-E-R, it’s also a stone drag on one's spontaneity.
Set up an account with Blogger, and within minutes you can beat your chest , whine, complain, and kvetch. You could be the next Matt Drudge! You're a commentator, a force to be reckoned with, and one of these days PR people will want to have relations with you! (Calm down, boy, not those kinds of relations. They just want to kiss your butt in exchange for mentioning their products.)
Time out for a brief interlude:
I really, really, really hate the word blog. This nasty little portmanteau, so the story goes, is a fusion of two words: web and log. In this wonderful wild world of Web 2.0, no one seems to take the time to consider quite serviceable words that were already available: online and journal. (Which likely would have been merged into onjourn or journline.)
The reason for choosing log instead of journal, I am sure, arose from some geek's Star Trek fantasy. ("Captain's Log: Stardate 112996. What's the deal with the Romulans? They're, like, violating the neutral zone again, and they are so off my friends list...")
The only things worse than the word blog are its many mindbloggling offshoots: vlog (video blog), splog (spamming blog), dlog (a blog about dogs, I think.) I'm pretty sure we'll soon see more variations on this lousy theme, including blogs about celebrities (agogblogs), forestry (bloglogs), amphibians (froglogs), wetlands (boglogs), and pornography (flogs). I must confess a certain fondness for a gulog, which Wikipedia defines as "a blog so dismal and depressing, it's as if it was written in a Soviet labor camp."
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]