Benefits of Social Media 'Contagious' -- According study published last Thursday in New England Journal of Medicine and funded by the National Institute on Aging, personal attributes can be contagious in a social setting. Co-author James Fowler of the University of California, San Diego, said, "We were stunned to find that friends who are hundreds of miles away have just as much impact on a person as friends who are right next door."
PR to Standardize Award Judging -- After rampant accusations of conflict of interest and other shenanigans like PRS chapter presidents stacking the deck with the awards programs, one group has decided to stave off criticism and standardize the procedure. The Association of Organizational Communications (AOC) has just posted their judging criteria.
Broad Adoption of SM Now an International Phenomena -- Like no other time in history, thanks to Web 2.0 and Internet social media tools, free speech and democracy is spreading globally. As a result, the mantra of netcitizens now is, "no one can put this genie back in the bottle."
Open Nature of Social Media Lauded-- Also like never before, the open architecture that is Web 2.0 is attracting all peoples for every corner of life. Some social scientists now are claiming that this is exactly what America the "Melting Pot" was designed to be.
Scientists Claim Medical Explanation for Blogging A-Listers -- It was announced today that doctors from John Hopkins University have been able to identify the exact genes responsible for these types of people. Hikida Toyota, a leading researcher there said, "This is an important first step for further study of the combinations of factors that underlie these attributes."
Here, we are pleased to bring you the Second Edition of: PR TREND LINKS.
Again, we're not about to foist the empty placeholders regularly employed by other top bloggers (Rubel, et al.). No, this isn't because we can't think of anything to say. Rather, we're connecting the dots to bring you the links that hint at the emerging trends in the PR business. These are the true hidden stories that are presently reshaping this rapidly-changing industry.
Without further ado, here are five fresh off the wire:
PR Billing at All Time High -- According to the StevensGouldPincus Annual Benchmarking Survey, PR firm profit margins at their highest level ever! On average, firms had an operating profit of 22 percent in '06. The factors attributed to the increase include: tightening the reigns on salaries and bonuses; getting juniors to work faster; and getting all staff professionals to bill prolifically. Clients are feeling the change.
Web 2.0 Sees Huge Return in Community and Family Values -- If there's one thing that this iteration of the Net has brought to the masses... it is the tremendous facility it has with creating genuine community. These new tools and their always-on asymmetrical nature has resulted in an huge abundance of time for family and friends.
The Era of Naked Conversations May Be Fading -- The huge fad inspired by the runaway business bestseller "Naked Conversations" by celebrity bloggers Robert Scoble and Shel Israel may be getting a little long in the tooth. Apparently, communities throughout the country are now beginning to crack down on the practice. File this one under TMI.
EDITOR'S NOTE: Special thanks to Josh, Sarah and Amy for forwarding these links.
If you come across a link of interest that you think best articulates the rapidly evolving PR business, please send them to Links AT strumpette DOT com. Thanks.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]