Are you the head of a service firm looking to cash in on this historic socio-economic trend? Are you an avid blogger, social-media enthusiast, new marketing tech or "conversation" guru? Then this article is a must read. Here we grapple with and finally resolve what Chris Heuer, President of the Social Media Club, appropriately refers to as “pushing a boulder uphill." Although the spread of social media has been a global phenomenon, it still seems to inspire significant resistance on the corporate front.
First, let's constructively confront our mistakes. Unfortunately, this social media stuff has its roots in tech where strict business rationale is not a common occurrence. ITs have historically had carte blanche. Like lawyers, how much it's going to cost is equal to whatever it takes. As such, the typical once-removed 3rd-cousin-by-marriage SM geek has co-opted that very same posture, i.e. the "smarter than" persona. When pushed to generally accepted standards of due diligence and formal business case rationale, the typical reaction in the "community" is that the oldsters "just don't get it".
Not good. Regrettably, counter-intuitively, the appearance of unbridled arrogance has only led to market confusion and even greater demand for reason. The C-suite apparently has all but rejected "well, because."
Fact is, this is no small problem. Business is now calling the entire fad a bubble. Practically speaking, at the very least, the uptake of the "paradigm shift" in business now seems to be all but stalled.
CCST’s new enhanced spamming features include: distribution to YouTube, iTunes, Second Life, Photobucket, Twitter and Facebook; distribution to more than 1,200 geographically-targeted websites; and distribution to more than 1,000 websites and online news destinations.
But more importantly, the new template takes the concept of the online press release to the next level altogether. Besides the ability to spam various social media sites broadly, “Social Media 2.0 transforms a press release into an authentic social media tool by enabling two-way conversation.”
Kevin Dill, product manager at Marketwire said, “The [original] social media news release was an invitation to ‘dialogue’. Marketwire's Social Media 2.0 expands upon that idea."
According to template inventor Todd Defren, Principal of SHIFT Communications, "By allowing anyone to access, re-purpose and engage directly with a newsmaker's content, it empowers conversations between a company and its diverse user communities."
Martin Turnbull, Dean of the College of Communications at the Kepler School of Management, called Defren totally naïve and self deluded. “The Web is open for Christ’s sake. Empowering conversations between company and diverse users... what’s he talkin’ about? And how the hell does he propose to manage that? Bottom line: it's an invitation to anyone and everyone with an amorphous grudge and a computer. How ‘bout we invite hooded strangers into the company lobby and give ‘em spray-paint cans and ask that they express themselves. ‘Re-purpose’ the brand? They certainly will.”
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]