Posted by an Honored Guest Tuesday, August 14, 2007
BIG treat today! We've got a genuine reference piece on the topic of the professional digital divide.
What's that? Well, it happens to be all the rage in the PR Biz today. It's that HUGE, uncomfortable, and growing contradiction that exists presently between PR and PR 2.0. Web evangelists proselytize a paradigm shift; the PR traditionalists cry the end of the profession. And the split isn't just happening from one firm to the next. The battleground is within firms, as well.
Well... she responded like a seasoned even-keeled pro. Marcia not only navigates the great divide but also articulates the bridge. It is surely a must read and something we all should subsequently discuss.
Am I the only one who believes the term "press" is just a little archaic?
Early in my long and extinguished PR career, a TV newsman rather patiently explained to me that since the company he worked for did not actually use a press, he was irked by the term "press release."
The press, in his eyes, meant newspaper reporters. Ergo, ever since the advent of television news (not to mention radio), calling something a press release was outdated. Today, with the Internet delivering vast amounts of information via that "series of tubes" Senator Ted Stevens told us about, the term would seem to be even more anachronistic than ever.
How about if we just call these things, I don't know, news releases?
And while we're at it, let's stop calling that the gaggle of vultures, bottom feeders, pretenders, and valiant guardians of truth and justice "the press." They really should now and forever be referred to as "the media." That is, unless you prefer something somewhat more classic such as "the town criers," "the smoke signalists," or "them what scratch squiggly stuff on the walls of the cave."
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]