In a press announcement that sent ripples throughout the business community yesterday, Edelman, one of the largest PR firms in the world, proclaimed that the agency was doing a complete about-face radically shifting direction. The firm has staked "its claim in ‘Authentic Communications.’”
According to the release, Edelman is mobilizing rapidly to convert its entire ambiguous worldwide PR operation to “authentic.” In support of the initiative, the agency said that it has consolidated its three digital service practice areas into one global operating unit. The new group will be a combination of the firm’s Web design team, its social-media toy lab and a couple of ideas that were being bandied about last fall under the name “Edelman Mobile."
Posted by Brian Connolly Tuesday, February 19, 2008
Noted Author Offers Alternative
WARNING: This article includes graphic scenes that may not be suitable for younger audiences.
If you are a regular reader of Strumpette, you’re acutely aware of what lengths we’ll go to get at the truth. This is arguably our most extreme.
You know how in a debate with a social media evangelist or blog booster, you just don’t seem to get anywhere? Arguments tend to go around in circles always returning to the same libertarian platitudes: the "democratization" of information is a universal good; customers (Jarvis’ 6 million pitchfork and torch bearing mob) are in control; there’s wisdom in crowds; hierarchies are all bad; intellectual property stifles creativity; anyone over 30 or in a suit is inherently evil and doesn’t “get it.” Their beliefs seem almost totally intractable.
Well, as we’ve concluded here many times, in the words of Woody Allen, “It’s nothing a fistful of Prozac and a baseball bat couldn’t cure.” It was in that spirit that we recently decided to set up an experiment. We wanted to see if a social media evangelist could be “deprogrammed,” so to speak. Could we actually stop their various proselytizing and return them to reality, or are they hopelessly lost forever.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]