Posted by Sheryl Dickerhoof, APR Friday, February 1, 2008
From our affiliate office in Madison, Wisconsin... it was announced today that two of the top public interest groups, Consumer Reports WebWatch and the Center for Media and Democracy (CMD), have together launched Full Frontal Scrutiny, a Web site created to expose the designs of nefarious hidden persuaders on the Web and in mainstream media. Located at frontgroups.org, the site's purpose is to shed light on "front groups," i.e. organizations that feign a particular agenda, while hiding or otherwise obscuring their identity, memberships, sponsorships and true agenda.
Full Frontal Scrutiny will publish selected content from WebWatch and from the CMD's SourceWatch site, as well as aggregate news about front groups from other reliable sources. The site debuts today with an investigation of front group activity in the popular online information resource Wikipedia.
The joint venture is an extension of the mission of both groups. WebWatch creates guidelines for Web site credibility. CMD's nationally renowned SourceWatch site has indexed and reported on hundreds of organizations whose offline or online presence fails the transparency test, by omission, obfuscation, or deception.
Sheldon Rampton, Research Director for CMD warned, "Fakers, phonies and front groups beware -- you will be exposed!"
Full Frontal Scrutiny will focus on front groups in the health, personal finance, electronics and Internet, automotive, home, environment, travel and other topic areas of particular interest.
The following is a Strumpette exclusive interview with social media guru, Chris Heuer, president of the Social Media Club. In it he suggests that the name "Social Media Press Release" may no longer be applicable.
NOTE: This interview was made possible by the New Media Release Workgroup and the tireless efforts of Shannon Whitley, Alison Minaglia, Andy Arnold, Dan Zarrella, David Weiner, David Parmet, Jason Ryan, Michael O'Connor Clarke, Paul Dyer, Paul Pritchard, Steve Kayser, Susan Watiker, and Todd Van Hoosear. Special thanks to Todd Defren for inventing the SMPR.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]