It was an intense high chatter PR week that began with Osama bin Looney lobbing verbal and visual bombs from a cave in Pakistan, and ending with George Bush, the Great Bumbler, desperately seeking understanding and legitimacy in a world disinclined to bestow either. Bush’s spin of “building on success” comes three years after “Mission Accomplished.” What does it mean? He intends to pull back a fraction of the 30,000 more troops that he recently sent in to finish the job that he says was already completed. Stripped bare of Rove, standing alone even among Republicans, Bush is looking and sounding more and more like Alfred E. Neumann: “What me worry?” There are lame duck Presidents and then there are lamer ducks and then there is the lamest. Where does Bush’s legacy lie?
“Virtual Thirst is about interpreting anything along the continuum of ‘the metaphorical quenching of thirst’ to expressing the essence of the Coke brand and what it means to you.”
Since nobody could figure out what that meant it seems that few people entered the contest and the campaign did not generate enthusiasm among the virtual/video head cases that should be obsessively swigging Coke as they are glued to their computers and flying avatars around Second Life.
Jaffe and the crayon crew rode the social media boom for six months of its total life span. Then they reportedly lost clients and trimmed staff. As Rumsfeld used to say: “stuff happens.” But they lost credibility with Jaffe’s psychedelic rationalizations and tripped out avataristic delusions that would be rejected in any PR 101 class. You notice that whenever the word of mouth/ social media gang can’t justify a campaign with a result they call it an exercise in “branding”? Is that how MWW will spin its blogola program for Nikon? You have to wonder how valuable an endorsement a Jaffe blog post is to Nikon and MWW. Priceless or useless?
I am going to commit blasphemy here on Strumpette and offer congratulations to Richard Edelman. This month marks the three year anniversary of his blog, 6 A.M.. Richard takes his lumps here and elsewhere but he blogs consistently and thoughtfully on a professional level. Yes, many posts start with a drink or lunch he is having with an important journalist or “thought leader” and end with mention of an Edelman client or research paper but what is a CEO to do? Look around to his peers at the other top PR firms and you see stale or abandoned blogs, cursory self-serving posts, a real fear of committing thoughts to scrutiny and posterity. Lately, Richard writes a lot less about the “revolution” in media and PR and a lot more about the traditions of the business and his family. His audience is more internal (employees, clients) than external (the PR business and the public) and he knows it. He jumped out into “new media” early, established the lead, and he still holds it. Others are either playing catch-up or have given up altogether.
Mark Rose is editor of PRBlogNews - a web publication focusing on public relations practices in the digital age.
Posted by Amanda Chapel Sunday, September 16, 2007
This just in... high-powered corporate and financial PR firm Kekst has gotten the boot from its engagement with the highly public bankruptcy of American Home Mortgage.
According to Mark Power, a partner with the law firm representing the creditors' committee, Kekst and Co.'s $200 to $875 an hour plus expenses to answer media questions, monitor coverage and attend meetings is "a waste."
American Home paid Kekst a nonrefundable retainer of $50,000 shortly before filing for bankruptcy August 6. Creditors immediately objected saying that the company was in the process of liquidating and had no need to use scarce financial resources to gussy up its sullied image.
"Kekst does not appear to be performing any services which will assist in maximizing the values obtained for the debtors' assets or minimizing estate expenses," the creditors' attorneys wrote in an Aug. 30 filing. "Instead, the primary purpose of Kekst's retention appears to be to assist management in putting its best face forward with the media and its stockholders concerning the failure of the company."
The Trustee, a wing of the Justice Department which is partially responsible for ensuring that the company's limited finances are spent judiciously, said American Home had not provided enough information "to justify the reasonableness of the proposed compensation."
American Home spokeswoman Mary Feder confirmed that Kekst was no longer working for the company.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]