It is certainly an interesting case study. Larry “Bud” Jernstedt (seen directly below on the right) had the exact same genetic make up, the same upbringing, virtually the same education. Some say, he's every bit the clothes horse as Rich. But for some reason, Larry did not achieve the same level of accomplishment as his illustrious twin.
As we said earlier, Rich is the epitome of success in the PR Biz. On the other hand Larry's career has been somewhat challenged.
Serving for 4 years in the U.S. Navy, Larry rose to the rank of Petty Officer Third Class. Upon leaving the Navy in 1982, he joined Littleton Smails & Associates in Beaverton, Oregon, as an Junior Account Executive in the agency's B2B practice. There he rose to Group Manager in 1992. During that time, he made his mark with his one and only client Mansfield Sprockets. Larry is credited for having written and introduced the technical specs for the now world famous Mansfield 24-Tooth sprocket. In Larry's words, "It not only provides the required clearance for fat 180mm applications, it is designed for use with a 530 power chain without any inner primary modifications."
Due to agency cutbacks, in 1993 Bud went out on his own. After close to seven years of freelancing, he was able to land a part-time position at Dick Hannah Auto Group in Portland. And today, Larry "Bud" Jernstedt is one of the top Suburu salesmen in the State of Oregon.
AGAIN, it's quite an interest study. What possibly could have been the cause of the radically different careers of Larry and Rich? Nature? Nurture? It should be so apparent but at the same time is so hard to say. Certainly, it is something that begs further examination and study by the students of the our industry.
This just in.... Fleishman-Hillard Inc., one of the world's premier public relations firms, is going to the dogs. Having built its reputation on "using strategic communications to deliver meaningful, positive, and measurable impact on the performance of organizations," the agency announced late Tuesday that it has formed an animal care practice.
According to the news release: the group will be headed by Senior Vice President Catherine Haskins and co-chaired by Doug Bell, General Manager of F-H Cleveland; it will be composed of about 35 employees; offices include St. Louis, Cleveland, and Frankfurt, Germany; and the dog group also will focus on issues management and public affairs.
Bell spun the whole thing by saying, "Animals and humans share many of the same health care issues, from obesity to joint health to social anxiety. Policies that affect the research, development, commercialization, and regulation of human health products affect the animal health sector and vice versa."
However, most PR insiders were expecting the announcement and see this as the third phase of a three part growth strategy for the firm. Commenting on this development, Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management, quickly pointed out that the animal health and nutrition industry generates some $15.2 billion in global sales annually.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]