In a press announcement that sent ripples throughout the business community yesterday, Edelman, one of the largest PR firms in the world, proclaimed that the agency was doing a complete about-face radically shifting direction. The firm has staked "its claim in ‘Authentic Communications.’”
According to the release, Edelman is mobilizing rapidly to convert its entire ambiguous worldwide PR operation to “authentic.” In support of the initiative, the agency said that it has consolidated its three digital service practice areas into one global operating unit. The new group will be a combination of the firm’s Web design team, its social-media toy lab and a couple of ideas that were being bandied about last fall under the name “Edelman Mobile."
Posted by Brian Connolly Monday, February 18, 2008
PR Agency to Offer Clients Proprietary Methodology
Goin’ to the “Ragan Social Media Show” in Vegas this March? The $1,000-per-person tickets got your wallet feelin’ a little light? Hey... then how ‘bout a dance with Lady Luck to make a little of that back? How 'bout all of it back and then some? What if I told you a few of her intimate secrets that make the game no gamble?
Hey... pssst... are you familiar with card counting? That’s the practice of tracking the ratio of high cards to low cards; that’s all. Well, we've got a sophisticated system. Here's the deal: if you could better judge your advantage or disadvantage at any given time, obviously, you could place better bets and shift the odds from the house to you. Trust me; it's easy money.
"But that’s cheating!," you say. Don't be so negative. Let's PR it and refer to it as “intelligent game play.” Sure, if you get caught, you’ll get booted from the casino. However, keep in mind, there are other casinos on the Strip.
Or, how 'bout this? Turns out, we can get you a similar deal with social networks. But this is even better. It’s totally unregulated; Ya can't get caught; And ya can’t get kicked out!
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]