Of note: Weiss opened her statement saying, “The issue of certification has been discussed, dissected and debated for years.” Indeed, it has. So what’s the hubub now? Hello!! They’re not doin’ it to make friends! The point is that it’s gettin’ pretty wacky out there and if they don’t take hold of the reins, the government will. That would NOT be good.
But according to Toni Muzi Falconi, who’s presently teaching Global Relations at NYU’s Master Program in Public Relations, the pressure seems to be coming from our global partners... as well as, interestingly, the junior ranks. In a class that he is teaching presently, he was surprised to learn that over 60 percent of his students (young up-and-coming professionals from agencies, profit and non-profit organizations) selected “licensing” for their final paper.
Got to be the PR Play of the Week. Surely this will be on everyone's highlight reel. Zócalo Group CEO Paul Rand made an unbelievable save here today.
As you are aware, we had a little controversy yesterday. One of the authors of the just released white paper by the Council of PR Firms, came out with a strong bias promoting a radical social-media agenda. The ref threw a flag. FOUL! But this was no minor faux pas by a junior. It was a terribly bad play by an industry authority that ultimately jeopardized everything. Most industry experts were ready to call the game.
But then Rand jumped in and in a demonstration of brute strength and athleticism pulled off a near miracle to save the day. Absolutely breathtaking!
Well, the good news is we are at least back to a fair and open discussion. We hope. The other key players on the team are, of course, the members of the Council who frankly have yet to show up.
Here, for those that weren't there, is Paul Rand.
Changing the Tire at 60 Miles per Hour
By Paul M. Rand
President/CEO of Zócalo Group
“How much influence will public relations wield as other marketing disciplines rethink their own mandates and retool themselves for the new world?”
That’s the basic question we outlined in the Council of PR Firms White Paper. It’s a valid question that has to be answered and addressed if the industry is going to thrive – or even survive – in the new era we’re living in.
The answer lies in between those who don’t think any change is necessary and those that think only a radical overhaul will do -- and there are a surprising number of people in both camps.
PR plays a big role in business today and is even a big business if and of itself. So, in essence, this issue is the equivalent of needing to change a tire while the car’s still going 60 mph. We can’t afford to slow down but we can’t afford not to change.
The White Paper doesn’t have all the answers. But many of us, including the Council, want to make sure that the questions are being asked and something is on paper that people can react to.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]