Well, you can't argue with success. According to a study done by Medco Health Solutions Inc., there's been a tremendous surge in relief provided to children suffering from various gastrointestinal ailments.
This just in... analysis of prescription data indicates that more than 2 million U.S. children 18 and under used drugs for tummy issues last year. The analysis found specifically:
Dr. Renee Jenkins, president-elect of the American Academy of Pediatrics said: "Heartburn is a common complication of being overweight and the surge happened during the nation's rising obesity epidemic. Today, more than 10 percent of U.S. preschoolers and 30 percent of older children are considered overweight."
But Jenkins added: "Heartburn and acid reflux are also extremely common in infants and young children. Many of them outgrow it and drug treatment often isn't needed, so the increase raises concerns about whether these drugs are sometimes being used unnecessarily."
Dr. Benjamin Gold, an Emory University specialist in children's digestive diseases added a poignant perspective, "Some of these drugs, including Prevacid, were approved for use in children during the study period, which likely contributed to the prescription surge. Still, parents increasingly are demanding that doctors prescribe drugs because of direct-to-consumer marketing."
Finally, after 14 long years of commissioning a survey in the hopes that it would bolster sales and billing, it looks like dogged persistence has paid off for PR firm Cone. Known for Cause Branding and Corporate Responsibility related stuff, Cone just got back the results of their 14th annual "Cause Evolution Survey" and this one looks really good. Actually, it is said to be even better than the 13 other supposed really good surveys that preceded it.
According to the toady trade pub PRWeak, the survey found that "more than 80 percent of the respondents said companies 'have a responsibility to help support causes,' and more than 90 percent said they have a 'more positive image of a company that supports a cause they care about.'" The survey, conducted online by Opinion Research Corporation, was composed of a sample of 1,066 adults comprising 499 men and 567 women 18 years of age and older and had a margin of error of ± 3%.
Seeing the opportunity to make hay and leverage the hell out of it, Carol Cone, chairman of Cone, Inc. immediately said: "Citizens and consumers are taking into account a business' operating practices when deciding what to buy. Latching on to a social issue is becoming seen as corporate strategy. It's something you have to do; it's no longer nice to do."
Martin Turnbull, noted PR business analyst from the Kepler School of Management commented, "Ya know really good survey results don't cut it anymore. Ya gotta have really really good results. Today in marketing, only the bestest of the mostest is selling; and even then ya gotten threaten a little."
Cone added: "There's a lot of cause marketing... that isn't good enough to break through any more. It needs to be a full-blown, long term commitment."
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]