In a press announcement that sent ripples throughout the business community yesterday, Edelman, one of the largest PR firms in the world, proclaimed that the agency was doing a complete about-face radically shifting direction. The firm has staked "its claim in ‘Authentic Communications.’”
According to the release, Edelman is mobilizing rapidly to convert its entire ambiguous worldwide PR operation to “authentic.” In support of the initiative, the agency said that it has consolidated its three digital service practice areas into one global operating unit. The new group will be a combination of the firm’s Web design team, its social-media toy lab and a couple of ideas that were being bandied about last fall under the name “Edelman Mobile."
Posted by Mark Abrams Wednesday, February 20, 2008
Well that makes 10! As you know, last night Barack Obama added Wisconsin and Hawaii to a historic primary winning streak. The Illinois senator's Wisconsin victory gives him 1,303 delegates compared to Clinton's 1,233. Funny, as in ironic, he seemed to not so subtly give a lot of credit to his opponent’s chief strategist.
According to The Washington Post: “While not [Hillary's] campaign manager in name, [Mark] Penn controls the main elements of her campaign, most important her attempt to define herself to an electorate. Armed with voluminous data that he collects through his private polling firm, Penn has become involved in virtually every move Clinton makes, with the result that the campaign reflects the chief strategist as much as the candidate. If Clinton seems cautious, it may be because Penn has made caution a science, repeatedly testing issues to determine which ones are safe and widely agreed upon. If Clinton sounds middle-of-the-road, it may be because Penn is a longtime pollster for the centrist Democratic Leadership Council. If Clinton resembles a Washington insider with close ties to the party's biggest donors, it may be because her lead strategist is a wealthy chief executive who heads a giant public relations firm [Burson-Marsteller], where he personally hones Microsoft's image in Washington. And if some opponents see Clinton as arrogant, her campaign a coronation rather than a grass-roots movement, it may be because of the numbers wizard guiding her campaign and the PowerPoint presentations he likes to give on the inevitability of his candidate.”
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]