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PR Quote of the Day

"It is important for PR to involve regular people through social media to provide observations that humanize and connect, so that the ‘voice of authority’ is friend and confidante."

Current Lawsuit Clock

On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by


Mark Abrams

Amanda Chapel

Fr. Brian Connolly

Fake Richard Edelman

Sheryl Dickerhoof, APR

Bruce Pilgrim

Prof. Martin Turnbull

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Reader Feedback

Jason about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company

Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]

Jason Dojc about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"

Radisson Paul about Anti-Web 2.0 Group Resorts to Kidnapping and Torture
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.

Mo Hax about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]

Jessica Gottlieb about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.

Rafael Marquez about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?

John about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]

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