Posted by Amanda Chapel
Schizophrenia: Any of a group of psychotic disorders usually characterized by withdrawal from reality, illogical patterns of thinking, delusions, and hallucinations. A condition that results from the coexistence of disparate or antagonistic qualities, identities, or activities.
Yikes! Then again, if the shoe fits, as they say. If there's one thing that the Strumpette project has demonstrated definitively, there is the coexistence of disparate and antagonistic qualities, identities, and activities in the PR business today. In some cases they are radically disparate.
Today, we are thrilled to have a true industry heavyweight share his thoughts on the topic. Jerry Johnson is an EVP at the global communications firm Brodeur. He heads the New York and DC offices there and also directs the agency’s issues management and public affairs practice. He has nearly 20 years experience in advising corporations, trade associations and foreign governments on corporate communications, public relations and public affairs strategies. He was a founding member of the Washington-based public relations and public affairs firm Powell Tate and also worked as a vice president at Ogilvy & Mathers Public Affairs.
For us here, he's the author of one of our favorite online publications, Jerry's Juicebar. We are huge fans of his writing and especially his thinking. Jerry's clear as a bell.
Without further ado... it is my distinct pleasure to introduce Jerry Johnson.
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I think what we will see happen here is what happened to the new paradigm world wide web (a name which seems to have fallen out of the vernacular, will Web 2.0?) back in the middle boom years.
A few voices will rise up and be discovered. A larger number of others will be joined to the existing media collective. These bloggers will be taught how to write, investigate, and craft a good story. The rest will just fade away like so many dot-coms already have. On occasion a voice will be discovered in the ruins but the percentage will be very low. This is still happening as a dot-com here and there resurfaces (PeoplePC making a run again I see.)
It will happen for the same reason it happened before - as the end of the Early Adopters phase is reached and the Early Majority begins to demand more professionalism, the money will be there to once again take center stage away from the opening act. By the time the Late Majority has gotten on board the transition will be complete.
Perhaps Las Vegas should start taking wagers on which voices will or have reached a stage where they can persist. Then again who guessed that Marc Andreesson would have been quieted when Netscape went public? When do we crown the victor anyway?
My 2 cents. Maybe I just remember it all too well. Insert your T-shirt owning metaphor here...
(Amanda you bring out the snarkiness in me somethin' terrible.)