Posted by Brian Connolly
Ask any reasonable person in the PR biz where PR 2.0 and all this newfangled social-media stuff is and you'll get the same pat answer, "the jury's still out." Indeed. Here for the benefit of the jurors, we want to review motive and method. See, when PR is done right, there are no fingerprints let alone a body. But certainly one could show definitively that the defendant had motive and method.
Here for demonstration purposes we connect a few dots. If you're tuned into PR's new 24/7 social media channel, in between all the innocuous drivel -- "I totally love my shirt;" “Love to connect. I'm around all day with no specific agenda;” and “Off to SFO. Anyone up for late drinks tonight?” -- there's evidence of subterfuge. It's subtle but it's there.
"Lots of people have rightfully made fun of how much I've touted every little new site to come along. Their criticism is accurate. Let's face it, it's because of money." - Steve Rubel, Spokesperson, World's Largest Independent Ambiguous Marketing Agency
"Screw the owners!"
- Shel Holtz, PR "Expert" and Prolific Online PR Evangelist
"Social media is one of the hottest commodities going." - Mark Ragan, CEO and Ringmaster, PR Conference Company
Posted by Brian Connolly
Vegas! That’s right, Sin City. The lights, the glamour, the glitz. What happens in Vegas stays in Vegas. Anything you want baby. Oh yeah!
Oh no. This is actually a sad story. It's about someone for which I used to have great respect who's apparently lost it all on the Strip.
Very depressing. Remember when Ronn Torossian got into bed with Joe Francis from Girls Gone Wild; or how 'bout when Joe Jaffe used his 5-year old son Aaron to shield criticism from peers who thought his virtual lap dances for cameras and such was unseemly. Awful stuff. Well, now Mark Ragan, CEO of Ragan Communications, has become Pimp Daddy in PR’s Great Web Seduction and is "working" the Wynn Hotel.
I know, I know, "PR’s seduction" is Ouroboros (snake bites its own tail). At the very least it's redundant by definition. All things considered, just how would one be able to tell? I mean look around! Other than O'Dwyer's, who’s pretty much been banned from the industry for telling the truth and providing a critical perspective, you've got dedicated sycophants PRWeak, PRNudes and Lapdog Reporter gently stroking the industry’s privates, currying the favor of the highest bidder. C’mon... PR’s moral world headquarters today is Pahrump, Nevada, home of the famous Chicken Ranch. And that’s exactly what Strumpette originally, ironically, set out to expose. PR sadly has become intellectual prostitution and no one except maybe Kevin McCauley, John Stauber and Jack O’Dwyer, has the courage to question it.
Posted by Mark Abrams
After more than a year of kicking, screaming and dragging their feet, Marketwire, one of the PR industry’s leading media spam distribution and victim database management services, has unveiled a new whiz-bang social-media press release thingy technically named, Social Media 2.0. Nicknamed CCST (short for "the Communications Career Suicide Template”), experts are already calling this the most authentic social-media product ever.
CCST’s new enhanced spamming features include: distribution to YouTube, iTunes, Second Life, Photobucket, Twitter and Facebook; distribution to more than 1,200 geographically-targeted websites; and distribution to more than 1,000 websites and online news destinations.
But more importantly, the new template takes the concept of the online press release to the next level altogether. Besides the ability to spam various social media sites broadly, “Social Media 2.0 transforms a press release into an authentic social media tool by enabling two-way conversation.”
Kevin Dill, product manager at Marketwire said, “The [original] social media news release was an invitation to ‘dialogue’. Marketwire's Social Media 2.0 expands upon that idea."
According to template inventor Todd Defren, Principal of SHIFT Communications, "By allowing anyone to access, re-purpose and engage directly with a newsmaker's content, it empowers conversations between a company and its diverse user communities."
Martin Turnbull, Dean of the College of Communications at the Kepler School of Management, called Defren totally naïve and self deluded. “The Web is open for Christ’s sake. Empowering conversations between company and diverse users... what’s he talkin’ about? And how the hell does he propose to manage that? Bottom line: it's an invitation to anyone and everyone with an amorphous grudge and a computer. How ‘bout we invite hooded strangers into the company lobby and give ‘em spray-paint cans and ask that they express themselves. ‘Re-purpose’ the brand? They certainly will.”