This just in moments ago... mark your calendars: on Wednesday, October 3, 2007... in just 56 days... the business of public relations will be officially over.

According to our sources, the PR firm My Team of Experts, Inc. of Charlotte, North Carolina, has announced that on that day at exactly 9 AM EST, they intend to reveal all the secrets of the professional practice of public relations.

Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management said, "Well, some of us have been predicting this for years. At some point, someone was going to break ranks and talk. I mean, other than the shroud, what is there really?"

The big reveal is to be held at the Levine Museum of the New South, 200 East 7th Street in Charlotte. Organizers say that at that time they intend to "show participants how to grab the attention of print and broadcast media to get positive press coverage;" and that the presentation is "designed for entrepreneurs who want greater exposure in the marketplace."

Attendance is limited to 24 people. Admission is $40.

This just in from our affiliate in Lancing, Michigan... Vermontville resident Robert Anthony Robinson has achieved the lifetime professional designation of "APR."

Administered by the Universal Accreditation Board (UAB), a consortium of 9 leading industry organizations, including the Public Relations Society of America (PRSA), "APR" signifies proficiency in the knowledge, skills and abilities required to practice public relations.

Earning an "APR" is a rigorous process. One must complete an application and pay the $385 application fee. One must complete a "Readiness Review," questionnaire and submit to a "Readiness Review" interview with three current APRs. And finally, one must pass a computer-based examination.

"I am thrilled," said Robinson.

Population 789, Vermontville is a village in Eaton County, Michigan. Vermontville is home to the original maple syrup festival in Michigan, held the last full weekend in April. Vermontville is also widely known for being the only city in America with four main streets, i.e. North Main, South Main, East Main, West Main Streets.

EDITOR'S NOTE: PRSA members receive a rebate of $110 upon completion of the examination.

Well here's some good news:  Looks like our friend Kevin Dill over at PRNN has cut a deal with Marketwire. Fantastic!

Marketwire Acquires Leading Social Media News Network

LOS ANGELES - Marketwire, a full-service newswire solutions provider, has announced an agreement to acquire Press Release News Network (PRNN), one of the leading social and multimedia press release distribution networks.

The acquisition gives Marketwire a unique capability in the burgeoning social media area. PRNN's reach into the SM channels is unparalleled. The network includes all U.S. metropolitan areas, as well as 92 countries and 1,000 international cities. PRNN also has roughly 25,000 RSS feeds. PRNN is also optimized for all the major search engines. The network is indexed in nine languages on sites like Yahoo! Japan, Yahoo! China, Google India and others.

"A majority of our clients are looking at social media as the new channel for communicating their messages globally," said Thom Brodeur, senior vice president, global strategy & development for Marketwire. "Now with he acquisition of PRNN, we can reach the audiences they care about most, anywhere in the world, anytime, and in a format that social media embraces."

In addition to the largest social media distribution network, PRNN has exclusive rights to press release distribution through Second Life. Other proprietary features of PRNN include: PRWizardT -- a social media press release development tool, and PRStatsT -- a tracking tool that displays how effectively search engines are indexing a release. Additionally, all audio and podcast links in a social media release over the PRNN network are automatically sent to the Apple iTunes PRNN channel for additional exposure and availability.

Kevin Dill, founder of PRNN, said. "The opportunity to work with such a talented team with a focus on delivering valuable next-gen social and multimedia products was an opportunity I just couldn't pass up. I am excited to call Marketwire home and to see the PRNN vision fully realized."

Congratulations Kevin. Continued success.

PS A testimonial: We've used PRNN on a number of occasions and they've doubled our news pickup.