Directed by Chiat/Day's Jennifer Golub and narrated by Richard Dreyfuss, the above is a famous Apple Computer ad. Imagine a variation for the PR industry:

Here's to the conformists. The complicit. The compromisers. The round pegs in the round holes. The ones who see things similarly...

You can disregard them, pretend to agree with them, caricature or lampoon them. About the only thing you can't do is respect them.