Long story short, my middle name was supposed to honor my uncle Sal and my aunt Tanisha. I'd be more comfortable it if the reasoning behind the name was something along the lines of "A Boy Named Sue" by Johnny Cash -- something to toughen me up a bit. Alas, my parents didn't really give it a whole lot of thought (obviously), and by the time they did, it was already on the birth certificate. So I am Bruce Satan Pilgrim.
Thus, throughout my life, I've had a bit of a PR problem. I've been taunted countless times, endured such sobriquets as Devil Boy, Beelzebubba, Lucy Fur, Satan's Little Helper, and the Prince of Snarkness.
Carrying the baggage of Mephistoles has made it pretty much impossible to pass myself off as angelic. When my mom declaimed my full name in a certain tone of voice, I knew I was in very big trouble. Each year in grade school, the new teacher would take me aside and warn me that they wouldn’t tolerate any of my tricks. Which I always took as a challenge.
As a teenager, I experimented with using initials as an alternative, but B.S. Pilgrim has its own set of problems. Bruce S. Pilgrim didn't really ring, either. In my senior year in high school, I briefly embraced the opposite strategy and unsuccessfully campaigned as "Satan for Student Council." This did not go over very well in an all-boys Catholic institution.
Posted by Bruce Pilgrim Tuesday, February 12, 2008
Talking to My Cats: 02-12-08
What's worse: the recent Target ad showing a woman in winter clothing lying on the Target logo, or the subsequent shit storm over Target's policy of not responding to bloggers? This is a real toughie, because both acts are extraordinarily heinous events.
First the ad. Unmistakably, the model's crotch is positioned dead center in the bull's-eye of the logo! This is the most horrific example of the classic sexist objectifying of women in the history of civilization! The art director – obviously a man, of course – is clearly acting out his own violent rape fantasy with this misogynistic piece of dreck – and inviting all other men to indulge in their own sick mind games.
The impact of this crime is likely to be felt for generations. Young girls will be forever traumatized, unable to make eye contact with other women or, most especially, with men, lest they too be targeted in just the same way. It could even drive them into lesbianism, which is just what men want, isn't it – as long as they're permitted to watch, right?
It sickens me as a member of the advertising and communications community that this sort of thing still happens, even now in the 21st century. I thought we were beyond this, liberated at long last from centuries of treating women as chattels, as somehow less then men, as something to be used, wrung out, and then discarded.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]