Okay, the following is a little bit of a rant. I'm calm now but still taste a hint of righteous bile. Listen, I don't care how popular "Peas" are presently. They're just wrong. It's a topic literally close to my heart.
For the record, I'm a survivor. I was diagnosed with breast cancer in August '04 and had a mastectomy that October. You'd be hard pressed to find someone more empathetic or more enthusiastic about Komen's Race for the Cure. I've walked. I've run. I've donated generously. I've helped raise money variously. And I've spent countless hours working with other women newly facing the words "you have cancer."
That said, I find all this Frozen Pea Fund, PEAvatars and the surrounding social-media fervor downright offensive.
For those of you not "live" on the grid, Susan Reynolds, an artist and self-styled social media maven, was diagnosed with breast cancer this last December. Two weeks later she too had a mastectomy followed by reconstructive surgery.
The story really begins with the blog Susan started post surgery and the flash Web fire Twit extraordinaire Connie Reece then helped ignite. Susan had detailed her condition and included a photo of the bag of frozen peas peeking out from underneath her camisole. She also used that photo as her avatar on Twitter. And, with that, Connie and a few dozen other participants in the Twitter community began creating pea-themed photos and using them as their avatars. Arrrrgh.
First if I may, I'd like to take a moment to thank our many supporters and loyal fans. It's been overwhelming. Truly. I'm told that while I was away, we received just over 600 emails, letters and cards (637 to be exact). Two people sent flowers. :) I'm touched beyond words. Suffice to say that all of us here are all deeply deeply grateful.
With that in mind, management has asked that I reconsider. Thought is that maybe we acted rashly. Hmmm... I know I didn't. A return is not in the cards, I'm afraid. But the fact that others may think so surely means that I owe friends, colleagues, and our readers a more detailed explanation. Here it is in a nutshell: I believe with every ounce of my being that the PR business is being eaten by a 10-headed hydra. Frankly, I think the future of our business is questionable at best and certainly undignified.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]