Well, it seems Wal-Mart isn't the only retailer practicing deception on the Internet. John. P. Mackey, the vegan yogi CEO of Whole Foods Market, has been unmasked by the Federal Trade Commission as Rahodeb, an inveterate Yahoo message board contributor who touted the specialty retailer's stock and had a certain fondness for its leader's grooming. Rahodeb, I mean Mackey, reportedly posted more than 1,000 entries over a seven-year period.
In case you haven't been following the saga, Mackey wants to buy rival Wild Oats Markets, but the FTC wants to deep-six the deal. Mackey wants to deep-six the FTC. He has questioned the agency's legitimacy and accused it of being "hostile and adversarial towards Whole Foods."
Well, Mackey's got that right. The Rahodeb disclosure was contained in a footnote of a document made public by the FTC late Tuesday and reported late yesterday by the Wall Street Journal Online. I can't imagine where the little birdie came from who told the Journal to look for the footnote. Government bureaucrats can be awfully touchy when a CEO they are challenging publicly questions their ethics and integrity.
But let's give Mackey his due. Wal-Mart reportedly pays Edelman some $1 million a year to come up with such ideas as the infamous "Wal-Marting Across America." It appears that Mackay concocted and executed his deception all by his lonesome at no cost. Whole Foods' shareholders gained further value for the $1 a year Mackey takes in salary.
From a crisis communications prospective, I also give Mackey credit for choosing to post a statement on Whole Foods' website, rather than granting an interview to the Journal – he would no doubt have dug himself a deeper hole. But his unnamed spokeswoman did him in instead. "(Mackey's) comments weren't illegal" she told the Journal. Yes, but that begs the question, "does he still beat his wife?"
Bottled water is under fire on both sides of the pond this week! On fears that consumption is radically damaging the environment, Londoners and New Yorkers are now being strongly urged to boycott bottled water altogether.
According to environmental groups, let alone that production and distribution are significantly contributing to global warming gases, four out of five plastic water bottles end up in landfill sites.
The Bottled Water Information Office has issued the following statement:
"Bottled waters strictly conform to the very highest standards in hygiene, provenance and sustainability. They also offer the ultimate in traceability, health, convenience and choice, as well as providing reassurance that they come from fully sustainable sources.
Abstractions of water for bottling and drinking are permitted only within strict and sustainable limits and the bottled water industry constantly makes every effort to lead the way in efforts to reduce the weight of packaging and improve the efficiency of both machinery and transport.
The very foundation of the industry is the protection of a precious natural resource and its use in a sustainable manner, and that ethos is applied in every aspect of the work of the industry.
Bottled water is most commonly packaged in either plastic (PET) or glass, which is totally safe and conforms to strict regulations on health and safety. By far the majority of bottled water (93%) comes in plastic bottles which is totally recyclable. Bottles also carry messages urging the purchaser to recycle after use. The rest (around 7%) comes in glass bottles, which can also be placed for recycling.
Indeed, the rate at which we recycle is increasing every year. Some 360 million plastic bottles were recycled in 2002, whereas in 2004 a massive 727 million (35,350 tonnes) of plastic bottles were recycled which saved approximately 37 million kWh of energy (Source: RECOUP). Meanwhile, the industry continues to make inroads into packaging technology and some producers have started experimenting with biodegradable forms of plastic."
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]