Finally, after 14 long years of commissioning a survey in the hopes that it would bolster sales and billing, it looks like dogged persistence has paid off for PR firm Cone. Known for Cause Branding and Corporate Responsibility related stuff, Cone just got back the results of their 14th annual "Cause Evolution Survey" and this one looks really good. Actually, it is said to be even better than the 13 other supposed really good surveys that preceded it.
According to the toady trade pub PRWeak, the survey found that "more than 80 percent of the respondents said companies 'have a responsibility to help support causes,' and more than 90 percent said they have a 'more positive image of a company that supports a cause they care about.'" The survey, conducted online by Opinion Research Corporation, was composed of a sample of 1,066 adults comprising 499 men and 567 women 18 years of age and older and had a margin of error of ± 3%.
Seeing the opportunity to make hay and leverage the hell out of it, Carol Cone, chairman of Cone, Inc. immediately said: "Citizens and consumers are taking into account a business' operating practices when deciding what to buy. Latching on to a social issue is becoming seen as corporate strategy. It's something you have to do; it's no longer nice to do."
Martin Turnbull, noted PR business analyst from the Kepler School of Management commented, "Ya know really good survey results don't cut it anymore. Ya gotta have really really good results. Today in marketing, only the bestest of the mostest is selling; and even then ya gotten threaten a little."
Cone added: "There's a lot of cause marketing... that isn't good enough to break through any more. It needs to be a full-blown, long term commitment."
This just in.... looks like 5WPR CEO Ron Torossian has decided to play it safe as his agency dabbles in the sex trade. Apparently aroused but frustrated with the all-girl Girls-Gone-Wild porn account... coupled with last week's "Stickam mess" and the potential long-term complications, Torossian has taken matters in his own hands and strapped on a condom maker.
Lifestyles condoms are marketed through the Personal Healthcare division of Ansell Healthcare. Ansell is responsible for some of the world’s most important innovations in exciting wiener-ware. The company presently manufactures and markets an awe inspiring variety of boner holders. They come slathered in spermicide; studded and ribbed if you're into that; and in a panoply of eye-catching colors and zesty flavors if you're really drunk.
"We are extremely honored to be chosen as the agency of record for such a seminal brand," said Torossian. In a follow-up phone interview Ronn was rather emphatic that we try Lifestyle condoms out with our mothers.
No word as to the projected annual fees. The general consensus is that this is likely a small account. One source said the announcement was a little flaccid and had none of the usual spunk we see come out of 5W.This could very well be a mercy hump.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]