WARNING: This is a raw personal rant about the dangers of social media. It's a stark wake up call. Loren's a modern-day Simon in Lord of the Flies.
Let alone the warning about what these tools can do to us in the wrong hands... what are we doing to ourselves to accommodate their false promise?
By way of a little story, friends of Strumpette recently launched a MySpace-like community. Very promising at the outset but in short order it became a microcosm of the problem. Three months and seven thousand plus members later... and its signature is already a composite of our industry's youngest and loudest knuckleheads. Just like Golding's novel, it's an island: uncivilized, unsupervised, and isolated. You've got SEO banditos who don’t know shit drowning out and totally dismantling 100 years of genuine communications knowledge and expertise. There are no rules, no managed intellectual vetting, and no learnings other than dumb mob mentality. It truly is Lord of the Flies and the schoolboys have already turned savages.
Worse yet, the proprietors -- OUR INDUSTRY FOR CHRIST'S SAKE! -- does nothing. We were once a professional discipline whose calling card was that we were going to make something happen with character and integrity. We were hired to foster our own genuine beliefs and truly make a difference. Now instead we are lulled by self interest. We are too busy counting the current deluge of cash. If you want us, you need to make it worth our while. Sad but true.
HERE: We challenged PR's top leaders a few weeks ago. So far, one showed up. WHERE'S THE OUTRAGE?! Surely eleven F-bombs are not enough.
This just in.... Fleishman-Hillard Inc., one of the world's premier public relations firms, is going to the dogs. Having built its reputation on "using strategic communications to deliver meaningful, positive, and measurable impact on the performance of organizations," the agency announced late Tuesday that it has formed an animal care practice.
According to the news release: the group will be headed by Senior Vice President Catherine Haskins and co-chaired by Doug Bell, General Manager of F-H Cleveland; it will be composed of about 35 employees; offices include St. Louis, Cleveland, and Frankfurt, Germany; and the dog group also will focus on issues management and public affairs.
Bell spun the whole thing by saying, "Animals and humans share many of the same health care issues, from obesity to joint health to social anxiety. Policies that affect the research, development, commercialization, and regulation of human health products affect the animal health sector and vice versa."
However, most PR insiders were expecting the announcement and see this as the third phase of a three part growth strategy for the firm. Commenting on this development, Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management, quickly pointed out that the animal health and nutrition industry generates some $15.2 billion in global sales annually.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]