Thou Shalt Learn the Parable of the Corn-Burning Stove
You may recall that I don’t work in full-time PR anymore. My days are anchored at a publishing company in Connecticut where I’m the editor of a mortgage banking magazine. I recently snagged a second gig at this company, as the editor of an alternative energy publication. You can check it out online at www.aer-online.com.
Now, alternative energy has enjoyed a ton of media attention lately. But surprisingly, there are considerable pockets within that industry that escaped notice. For example: corn-burning stoves.
Corn-burning stoves? Did you know that there are stoves on the market that burn corn cobs? Instead of paying for heating oil or electric, you can just throw a few corn cobs in the stove and your house will be roasty-toasty.
This is not a new technology. In fact, it’s been around for years. But I only learned of it when I took over the editorial reins of the alternative energy magazine. And I felt rather ignorant, not knowing that corn-burning stoves existed.
So I got in touch with my pal Justin, who grew up on a farm in the middle of Indiana corn country. Justin could easily be a poster child for agriculture: he was involved in Future Farmers of America and 4-H during his youth and he currently lives in a small town surrounded by corn farms. I asked him if he was aware of corn-burning stoves. He said that he never heard of them. In fact, he was genuinely surprised to learn that corn could be used in such a manner.
We are absolutely ecstatic to announce that one of our original cast members, Norah, is very very VERY pregnant.
Actually, she's due in less than a month. I can't believe it. Funny, as in awesomely odd, after all the noise and nonsense we cover here, through all the past tense and pretense... real life just goes about its merry business.
It all surely gives one pause. Stops you in your tracks; doesn't it? Such a powerful metaphor. Ya know, historically speaking, only recently the word has taken on a literal definition. Although today dictionaries give the biological sense first, the word meant "full of significance" well before it meant "with child."
So in proper deference, consider this a "pregnant pause." Take a moment. It's all right here on today's front page. You've got life and death, boundaries and limitations, evolution and articulation, hope and desperation... the entire drama we in PR vainly profess to script.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
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