According to RSPCA, research now clearly indicates that fat cats are exposed to a number of obesity related disorders. Our rotund little friends are far more prone to diabetes, arthritis and a very serious disorder called Hepatic Lipidosis (fatty liver). In recent years Feline Diabetes Mellitus has become a daily diagnosis in animal hospitals across the country.
To address the problem, the Royal Society has teamed up with TV celebrity veterinarian Joe Inglis and launched a PR campaign. Together, they've launched a new website Pets Get Slim and are taking the show on the road to help pet owners take action.
Visitors to petsgetslim.co.uk can upload photographs and stories about their pets and share their weight loss experiences with other owners. Other features include helpful diet tips and exercise suggestions, as well as a pet weight checker and a search facility to find vets who run pet weight clinics in your area. Visitors to the Pets Get Slim road shows can have their pet weighed and learn their animal's ideal weight. Diet information and pet care tips will be shared. The national weigh-in will allow the RSPCA to further assess the extent of the fat-cat problem.
Inglis said seriously, "Pet obesity is not an issue to be taken lightly."
A big moment occurred on Strumpette this week with the either/or piece by Marcia Silverman, CEO of Ogilvy Worldwide. Special thanks to Ms. Silverman for violating the unofficial PR CEO August hiatus on conversations about the conversation and finding the voice to speak. Ms. Silverman made a definitively ambiguous statement -- a title like “Digital Media: Yes! And No!” does not promise singular impassioned fervor -- but a statement nonetheless, more than we get from most other PR agency CEOs.
Ogilvy PR, according to its web site, has more than 60 offices worldwide and handles clients like Bristol-Meyers Squibb, DuPont, Merck, Motorola, Microsoft, Novell, Sony, Verizon. Ms. Silverman is a lifelong Ogilvy-ite. In 1981 she was one of the original employees of Ogilvy & Mathers Public Affairs. That’s more than 25 years steeped in the traditions of the business to rise to the top position of a major global PR firm. I am sure that change does not come easy for Ms. Silverman and all this mishigoss about a PR revolution is somewhat amusing.
Still, I would like to have seen Ms. Silverman engage Strumpeteers as they reacted to her yin yangism. Making a proclamation and then disappearing is precisely what PR 2.0 is not about. Control vs. non-control was a prevailing theme of the 15 comments to Ms. Silverman. Does she have an opinion on the comments? Is this CEO outreach by Strumpette a series of lectures or an ongoing dialogue?
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]