So, I've been getting down with this social media stuff. Second Life might be big fun, I imagine, if I can ever acquire a better graphics processor, some rudimentary programming abilities, and a hankering for virtual sex. Meanwhile, I've blogged, YouTubed, Twittered, Digged, Wikkied, and Whatchamacallited. So, I'm now one of the foremost experts in the metaverse and blogosphere.
OK, the truth is, I'm much more familiar with anti-social media, such as calls from bill collectors, rude gestures from other motorists, and Fox News. I have dicked around a little in social media, and I have found out blogging, which is supposed to be a two-way thing, a conversation, is mostly just a way to vent millions of spleens. (See global warming.)
Years ago, you'd have to own a newspaper or buy advertising in order to annoy people with your stupid opinions. Today you can opine online for free. You might even find a more or less substantial audience of like-thinking lunatics and make a little money on the side. Right now, for example, Google and amazon combined owe me 7 cents.
Social networks, however, are mainly about what I believe young people call "hooking up."
Now, with every sub-atomic particle in my meager being, I hope never be single again. For a lot of reasons, not the least of which is the fact that I love my wife, Sharon, very much. And from a practical standpoint, I'm fairly sure I'd never be able to find anyone else willing to put up with me.
I must admit, however, that I'm very surprised and more than a little flattered by all the attractive young women who apparently want to become my "friend."
At least once a week, I get an e-mail from another young lady whom I've never met. Each appears to be responding to my MySpace page and finds me interesting enough to want to connect with me.
Have you seen a sudden increase in the interest in "Black PR"? If you haven't... you will.
What is it? For those of you who aren’t familiar with the term, "Black PR" or BPR occurs when a person with malicious intent -- often a competitor -- uses various techniques to attack and even destroy an adversary's reputation. It may be unethical, but in a zero-sum business world it is also survival of the fittest. It is a strategic alternative and a most effective one at that.
How's it done? There are thousands of ways to screw with the basic relationship between the organization and its stakeholders frankly. But now with Web 2.0, it doesn't get any easier.
By way of background, the term "Web 2.0" was coined by O'Reilly Media in 2003 as a marketing buzzword used to capture the new ways of developing and interacting with on-line applications. Web 2.0 applications are by-directional and absolutely better suited for information gathering and analysis. Regrettably, these very same technologies can also be used by Black PR practitioners to reach the masses faster than ever before. Welcome to BPR 2.0.
For the record, BPR techniques in the Web 2.0 world are pretty much the same as their earlier iterations; only now the new tools can handle enormous volumes of information. While in Web 1.0 the data was hard to be found, analyzed and modified; today it is much more accessible and a lot more integrated. Simple fact, search engines query information more often than before and cached information sources never disappear.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]