We are simply ecstatic today to recognize yet another giant in the business. Where, indeed, Aaron Cushman characterizes the practice of public relations in the glory years... it's Rich Jernstedt's hair that defines PR today.
Rich Jernstedt's hair (pictured right) presently sits atop Fleishman-Hillard, one of the largest PR firms in the world. As head of marketing, Rich's hair leads the company's activities aimed at reinforcing the firm's product-based blow-dried bouffant international reputation.
Jernstedt's hair comes to that role with more than 35 years in the corporate grooming biz. During that time, Rich with his perfectly coiffed moss has also attended to senior executives at such companies as McDonald's Corporation, Campbell Soup Company, and Sara Lee Corporation, to name a few.
Prior to Fleishman, Jernstedt's hair spent 26 years at GolinHarris public relations. During his tenure there, that impeccable do played a significant role in the company's growth from a local boutique to the global corporate beauty shop chain it is today. Rich was made CEO in 1991 and remained in that capacity without one hair out of place for 12 years. Not surprisingly, Rich has built quite a reputation in the areas of brand and reputation management.
Mr. Jernstedt's hair is presently a member of the Board of Directors of the Institute for Public Relations and The Arthur W. Page Society where his hair also serves as secretary. Jernstedt's hair is a founding member of the Board and former chairman of the Council of Public Relations Firms. Mr. Jernstedt's hair presently serves on the Board of Lincoln Park Zoo.
With that hair Jernstedt remains a sought-after speaker on the topics of agency management and marketing communications.
When you think of heroes, many people may think of sports figures like Babe Ruth or political leaders like George Washington. The one common element is their ability to inspire people, whether it is living a moment vicariously through these larger than life figures or fomenting a revolution that will forever change the world, they all have an innate ability to make a change in people’s lives. Well, Mr. Cushman has that awe-inspiring characteristic and is without question a light for all of us PR practitioners out there struggling to find our way in the dark.
Cushman is a one of a kind original. His parents wanted him to be a doctor, lawyer or accountant. In fact, he studied accounting for one year at the University of Illinois, but got called up during WWII. A fate that would ultimately change his professional path. As he told it, “I was flying a bombing run over Europe with flak going off all around me and my buddies screaming and I knew I could never go back to accounting. Cost accounting, give me a break.”
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]