Posted by Amanda Chapel Saturday, September 8, 2007
SCOTTSDALE, Ariz., Sept. 8, 2007 /PRNewsSpreader/ -- In another sure sign the PR industry is winning the war in the fight for the business marketing dollar, there are continued signs of troop movement and redeployment. A little more than a week ago we reported on a major move in California; and today, our sources tell us that one of the industry's leading firms in the Southwest is also on the move.
According to the Business Journal of Phoenix, Rose and Allyn Public Relations -- the firm known for representing numerous politicians and artists including the Pink Taco, Rawhide, The Ellman Cos. and Ballet Arizona -- is relocating. The agency is moving its office North to SouthBridge.
The move, which will take the firm from its current location at 7051 E. Fifth Ave. to 7144 E. Stetson Drive, Scottsdale, is expected to be complete by the end of September.
Jason Rose, company president said the move "will give Rose and Allyn needed space and allow for an open-air eclectic environment." Rose said his goal is to create a modern and creative space for his team and a welcoming space for clients. Southbridge is a multi-story mixed-use complex featuring offices, as well as retail shops and restaurants.
Additional details regarding the move:
1. Head east on E 5th Ave (approximately 72 ft);
2. At the traffic circle, take the 2nd exit and stay on E 5th Ave (approximately 302 ft);
3. Turn left at E 5th Ave/E Stetson Dr and Continue to follow E Stetson Dr (approximately 489 ft).
Total distance is about .2 miles. Estimated travel time by car is 58 seconds.
Thou Shalt Be Prepared Before Shooting a Business Video
I would like to call your attention to a business video I found by accident: http://www.dssimonvlogviews.com/?p=64. You can really learn a lot from watching this – not about PR, but about video production. However, the lesson is along the line of how not to make a business video.
If you can’t make it through that entire clip, I’ll spare you the pain and provide a few pointers on what to consider when shooting a business video.
1. Use a high quality camera. Shaky hand-held cameras are okay if you’re chasing the Blair Witch, but it doesn’t work in a business production. Likewise, make sure you have the best quality camera available. If you should decide to distribute your production on DVD, it will look superior if it was shot with an HD camera instead of a cheapo digital job.
2. Use professionals behind the camera. Spend a few extra dollars on a professional videographer and a professional video editor (that person could be one and the same). Someone who shoots videos for a living will know how to properly light a set, position the people on camera, and make sure the sound quality is pristine. Likewise, a professional editor will create a work that flows smoothly and doesn’t resemble a Jack the Ripper-worthy slash job.
3. Look your best on camera. Remember, this is a business video. Dress like you are attending a trade conference at the White House, not a pasta supper at the local VFW hall. And spend a few extra bucks on a better-than-decent haircut – after all, you want to look like a business leader, not a refugee from a Fellini comedy.
4. Work on your voice before you reach the microphone. This is essential for anyone who plans to do a great deal of public speaking. Make the effort to learn how to use your voice effectively – this may require working with a voice coach, a public speaking class or an acting class. Not everyone can sound like James Earl Jones or Judi Dench, but few people will be impressed if you come across sounding like a whiny little girl.
5. If you aren’t saying anything special, don’t make the video. We have YouTube and Google Video to feed our hunger for stupid, pointless and incomprehensible videos – you don’t need to add to the collection.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
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