Posted by Amanda Chapel Friday, September 14, 2007
FANTASTIC! Actually, this will likely go down in PR history as the promotion of all time. This week Ketchum's client Russia announced "Conception Day" and instantly secured unbelievable international coverage.
With the slogan, "Give Birth to a Patriot on Russia Day," the PR campaign is designed to help boost Russia's low birth-rate. Russia wants to reverse the negative trend where its population is shrinking by about 700,000 people a year. Russia's population has slumped from 149 million in 1992 to just over 142 million today. In an attempt to turn that around, Wednesday, regional governor Sergei Morozov told employers to give couples Wednesday off to do the nasty.
And there's more! If a woman gives birth in exactly nine months time, she will qualify for a prize and could even win a new home. Note: Prizes will extend equally to unwed women. I'm in!
Alright... truth be known, this was not created by Ketchum. I had SO hoped that were that case. I begged Ketchum/London CEO David Gallagher to tell me it was. He couldn't. Too bad.
Actually, too honest. Hell... this is PR. We're certainly known to exaggerate. THAT'S WHAT WE DO! Moreover, we absolutely claim credit for things we didn't do all the time. Take Edelman and the Social Media Press Release. Yeah, they did that. And the national walking craze, that was all Carol Cone. Remember Cookie Wars? Aaron Cushman created that all by himself. I could go on. Excuse me but I've never known a Managing Director who wasn't single-handedly responsible for an office's profitability. Ever.
See where I'm goin'? Ketchum could have done the "Conception Day" promo. They're fully capable. They were/are in proximity. I bet you there was at least a conference call or two. I mean "passion" is part of their brand. Ya gotta believe that there are probably at least a few dozen account executives at Ketchum humping each other as we speak.
All to say, congratulations to the team. You really made something happen that made a difference in people's lives. Cheers. Keep up the good work.
Posted by Amanda Chapel Thursday, September 13, 2007
Happy New Year! Happy Rosh Hashana!
For those unfamiliar, today is Rosh Hashanah, the Jewish New Year. Actually, it's a two-day holiday that began at sundown Wednesday. Rosh Hashana marks the height of the Jewish spiritual calendar. It is a time to reassess one's existence, re-order priorities and take note of one's place in the world. It is the Day of Remembrance, the day to keep in mind G-d's sovereignty over the universe. The Sounding of the Shofar, the ancient musical instrument made from a ram's horn, is a call to penitence.
With that in mind, yesterday we were reminded of our call to reflection by our friend Jeremy Jacobs, the "Corporate Presenter." He asked us four questions. I've asked our resident Rabbi, Mark Rose, to answer them.
1) Are we better off now than last year?
Absolutely. We are riding a wave of stock market outperformance that the sub prime market mess has not erased. Hedge funds, praise the grand rebbe Menachim Schneerson and his holy apartment in Brooklyn, have spawned mega wealth and a ballooning real estate market that shows no signs of abating in New York City, the only place that matters. I consulted the Kaballah and it said I should give 10 percent of my wealth to Schmul the idiot who dances naked in the rain on the corner of 108th street and Broadway. This is the holiest of the tzadick. I see measurably better returns for Jews in the stock market this year. If you're a goy, I would consider switching to bonds. To answer the question: if you're the Chosen, you're better off. If not, it doesn't really matter.
2) Did we spend our time and energy wisely?
That depends. I spent my time wisely by not going to Social Media Club meetings, mostly because they did not exist. I did not spend my time wisely when I dawdled for over an hour in Second Life before I realized it was more useless than a screen door in a submarine. I spent a significant amount of time this summer doing virtually nothing but observing nature, and found how gloriously productive that can be.
3) What difference did we make to people's lives?
How do you ever know? You do the best you can moment to moment and you hope that in the end, whenever that is, it amounts to something to somebody. How do you know? I wish that collectively we could stop a war and save lives and end suffering, disease and violent division. Maybe next year.
4) How is this year going to be different from all other years?
I have a strong feeling, praise the grand rebbe, that this will be the most spectacular of years, when many years of pent-up possibilities flourish and are given life. There is no limit this year.
From all of us at Strumpette, L'shana tova tikatevu (May you be inscribed in the Book of Life for Good).
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
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