Posted by Amanda Chapel Friday, September 21, 2007
Ya know, with all the fervor that surrounds video blogging today, especially among the juniors in the business... we thought we'd take a moment to remind our brethren of PR's rich tradition in using video to communicate directly with consumers. Here's just one sample from the archives:
Posted by Amanda Chapel Thursday, September 20, 2007
Alright, we've had it! We're ready for a throw down. Yesterday was that last straw. Yesterday, we were informally presenting a concept to a major studio and one of their juniors compared us to Steve Rubel. Arrrrgh.
Okay, enough. With all due respect to the folks over at Ad Age, we do NOT think Rubel's geeky blog should even be listed in the Power 150, let alone rank at the top of online PR.
So... inspired by the Pepsi Challenge, we’ve decided to turn this into a little bit of a taste test. We’d like to hear from you our viewers as to your preferences. Full bodied or artificial; Great taste or less filling. Take the blog poll and pick one.
SURVEY RESULTS 9/21
We’ve now closed the voting and here are the results:
Well, there are a number of ways to interpret the findings:
1) It appears that 3 out of 4 PR practitioners now prefer Strumpette over Micro Persuasion. Certainly, it appears that what scientists were saying was nearly immeasurable less than two years ago, the capacity for critical thinking in PR is increasing significantly.
2) Alternatively, one could make the argument that Peter Pan-like sexually ambiguous SEO geeks have infiltrated the business and now account for a little more than a quarter of the body politic. If that trend continues, within five years the PR industry could be reduced almost entirely to podcasting virtual fashion shows in Second Life.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]