Baghdad Bob advises PR types to "Blog, you fool, blog! Slam the competition under a fake name, obfuscate, plant rumors and innuendos." He's also says you can get cool bribes such as new Nikon cameras and speaking fees, plus there's assorted junkets to cutting edge conferences, seminars, and other circle jerks.
Blogging is not only way cool, it's fun. There are no rules! You don't need no steenking credentials, journalistic training, writing skills, or ethics. You can even skip spellcheck, which as we all know not only takes F-O-R-E-V-E-R, it’s also a stone drag on one's spontaneity.
Set up an account with Blogger, and within minutes you can beat your chest , whine, complain, and kvetch. You could be the next Matt Drudge! You're a commentator, a force to be reckoned with, and one of these days PR people will want to have relations with you! (Calm down, boy, not those kinds of relations. They just want to kiss your butt in exchange for mentioning their products.)
Time out for a brief interlude:
I really, really, really hate the word blog. This nasty little portmanteau, so the story goes, is a fusion of two words: web and log. In this wonderful wild world of Web 2.0, no one seems to take the time to consider quite serviceable words that were already available: online and journal. (Which likely would have been merged into onjourn or journline.)
The reason for choosing log instead of journal, I am sure, arose from some geek's Star Trek fantasy. ("Captain's Log: Stardate 112996. What's the deal with the Romulans? They're, like, violating the neutral zone again, and they are so off my friends list...")
The only things worse than the word blog are its many mindbloggling offshoots: vlog (video blog), splog (spamming blog), dlog (a blog about dogs, I think.) I'm pretty sure we'll soon see more variations on this lousy theme, including blogs about celebrities (agogblogs), forestry (bloglogs), amphibians (froglogs), wetlands (boglogs), and pornography (flogs). I must confess a certain fondness for a gulog, which Wikipedia defines as "a blog so dismal and depressing, it's as if it was written in a Soviet labor camp."
It is with heavy heart and deep sadness that today we are reporting on the passing of Aedhmar Hines' blog. Monday Morning, age 14 months; loving daughter of Doc Searls Weblog and the late Micro Persuasion; beloved sister of Corante and Jarvis' Buzzmachine; cherished friend of many; died early this morning after a four-month struggle for life.
Sources say the blog passed peacefully surrounded by Hines and a handful of close senior executives from the PR agency Text 100. The firm released the following statement: "Aedhmar has fought off irrelevancy with the grace and good spirit that she's carried throughout her life. We admire her courage for finally letting Monday Morning go."
"As a major advocate of the power that blogs and other forms of peer-to-peer media can have on companies, I thought it was time I joined the conversation. I have the privilege of working with many of the major influencers of all types of media and with companies across the globe that either grew up in, or have come to embrace the blogosphere as an essential part of understanding the impacts and effects on their organizations and the ecosystems they are a part of. So it's time to join the debate and initiate some dialogue myself. As an avid reader of both 'traditional' and 'new' media, my blog will be a weekly reflection on how these dialogues affect the public relations industry and the companies we support. The weekend is a great time to catch up on my reading, so Monday Morning will be a reflection of the writing that intrigued me the most."
During its brief tenure, the blog made an indelible mark on the practice of PR. For generations to come, it will remain a reference piece for lots of academicians interested in "integrated communications and the complexity of cultural fluency when communicating across multiple markets and audiences."
Memorial Service will be held Saturday, Oct. 6th, at 9 a.m., at Hiawatha Funeral Home & Crematory, 2657 Center Rd., Bridgeport. Memorial contributions may be made to The National Blovation Survivor Coalition, 500 NE Spanish River Blvd., Suite 8, Boca Raton, FL 33431.
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