According to our sources, Ketchum has become the latest international public relations firm to try to capitalize on the fear surrounding the potential Bird Flu disaster. The firm recently created a "task force" focusing on the business opportunities arising from the potential spread of avian flu. Hill and Knowlton and Edelman both launched "avian flu" practices in December '05. Ketchum reports to have brought together a team of crisis and issues management and healthcare specialists with expertise in risk communication, preparedness planning, food safety, and public health policy.
In an announcement that sent shockwaves throughout the Web, Edelman late yesterday took a surprise potshot at Yahoo, Inc., publicly accusing the company of fraud. According to our sources, this is the second time Edelman has pulled this stunt in the last year.
Harvard University researcher and spyware expert Ben Edelman released a report yesterday that showed Yahoo involved in an elaborate click-fraud scam. Click fraud is a plan to overcharge advertisers who pay for each time a Web site visitor clicks on their ads. As advertisers pay for each click, click fraud is usually committed by a nefarious rival who wants to squander its competitor's ad budget.
In the report titled "The Spyware - Click-Fraud Connection --and Yahoo's Role Revisited" Edelman traces a trail of click fraud that starts with an adware vendor and leads to Yahoo. According to Edelman, "Yahoo's media partnerships through their Overture ad network allows spyware vendors to purchase ads indirectly. Those spyware vendors can then send visitors through the Overture system without having clicked on anything, thus faking a click, and costing advertisers money."
A spokesperson for Yahoo yesterday said that they were in the process of investigating the matter.
EDITOR'S NOTE AND CLARIFICATION
Ben is in no way affiliated nor does he have any relationship with the company Edelman Public Relations. Edelman PR is the world's largest independent public relations firm, with about 2,000 employees so they say, in 45 offices worldwide, and revenues around $261,858,702 give or take.
Also in the spirit of full disclosure, Edelman PR Worldwide is the current unofficial home of the Strumpette International Fan Club. Of the 3,732 unique servers worldwide that have come to visit us so far this month, Edelman has 7 of the top 15.
# Hits Hostname
Location 1 6887 host9.chi.edelman.com Chicago
2 6783 host9.nyc.edelman.com New York
4 1935 host2.wdc.edelman.com Washington, DC
5 1611 host130.atl.edelman.com Atlanta
6 1606 host194.aus.edelman.com Austin 8 1136 host2.sea.edelman.com Seattle
15 728 host82.lon2.edelman.com London
Yeah!! Kisses and love go out to our biggest fans.
Personal note: Richard, thank you especially for your support and inspiration. Quick question: Is this billable time? How are your people accounting for this? I guess you could chalk it up to client research indirectly but that'd surely be a stretch. Right?
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]