Posted by an Honored Guest Thursday, April 13, 2006
A Global Survey of the PR Business
It is my distinct pleasure to introduce a guest column today by J. David Gallagher, Partner/CEO, Ketchum London. In it he discusses "the dramatic world-flattening changes happening in business, media and culture and how the vast majority of agencies remain mired in antiquated outlooks and structures. Some are adjusting to the shifting landscape, but many others have yet to register the changes happening all around them. Who will thrive, and who will not?"
NOTE: This is a work in progress, a survey. Gallagher is currently collecting views from PR people around the world. His objective is to tap into the group mind of PR to articulate the vision of tomorrow's successful consultancy. So far he's heard from more than 150 colleagues and peers. Gallagher is scheduled to present these views at the PRCA annual conference next month in London.
This is your opportunity to have you voice heard. We want to hear from you today!
Have you been following Interpublic? Damn... have they sauntered into a bears' den or what?
For those not in the business and/or by chance live under a rock, Interpublic Group (NYSE: IPG) is one of the world's advertising and marketing conglomerates. They own some of the most widely recognized brands in Public Relations: Weber Shandwick, GolinHarris, MWW Group, Rogers & Cowan, Mullen. They have more than 43,000 employees worldwide in 130 countries. In 2005, the
Interpublic Group revenues topped $6.3 billion. They're big.
Anyway, the company is in the midst of a case history in the making, "What do you do when you meet up with a bear in the woods? Or, how to use blogging to keep from being eaten?"
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]