So you're thinking of hiring a PR firm? It seems it's become the necessary evil. If you must...
Public Relations services have always been a difficult buy, today even more so. With the proliferation and fragmentation of the media, understanding the value of PR is a far greater challenge than it has ever been. Regrettably, it could be a costly one. Here, we're going to help you. Here is an 11-step how-to guide to help ease the frustration and optimize your outcome.
Bottom line: Whether you're the CEO personally involved in the decision, or it's been relegated to your procurement department, these
simple steps are designed to help you through the hiring process, ensure you get what you're paying for, and minimize the potential risk and exposure to your
company. So bring on the snake-oil salesmen and the bombastic bamboozlers, you'll be ready.
This just in... The Advertising Standards Authority (ASA) in Johannesburg has laid out a guide to help PR people know when and when not to label press releases "Breaking" News. Considering the deluge of press announcements that are produced on a daily basis, this is an important milestone that will likely have lingering repercussion throughout the Industry.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]