The Q1 2006 Bellwether Report, the quarterly survey of marketing spend, published today (18th April 2006) for the IPA by NTC Economics, reveals a cautious outlook by advertisers, with total marketing budgets revised down for the fourth consecutive quarter.
The report also shows a continuing change in the breakdown of marketing expenditure; away from main media and sales promotion and into direct marketing and the internet. Direct marketing was the only Bellwether category for which the actual outcome of spend exceeded initial budget setting in 2005.
A little squabble has erupted between two PR firms in Los Angeles. According to our sources, GMMB Inc., the politically connected public relations firm there, filed a lawsuit late last week against a former subcontractor Durazo Communications Inc. In the lawsuit, GMMB claims, "Defendants misappropriated at least $2.8 million and refuse to provide an accounting of the monies and refuse to return said monies."
The $2.8 million had been earmarked to pay for Spanish-language television ads that were part of the preschool campaign, "First 5 California." GMMB had hired Durazo to help with Spanish-language media buys.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]