CarryOn CEO Latest to Pre-Qualify for Spot in Hell
It's a warm spring day. Recess fills the air at St. Mary's Elementary in Westfield, New Jersey as the schoolyard is teeming with hopscotch, jump rope and tag. Up pulls a gleaming white van and out pours a half dozen or so young pretty bright-faced PR account execs loaded down with press kits, fact sheets, brochures and oodles of free samples. They're here to educate and inform the 7th and 8th graders of the long-term benefits of "vitamin K"... in the new brand of Philip Morris cigarettes.
Well, of course not. But, there is a rising trend in PR that isn't too far from it. Cause marketers today now have their sights on the pot of gold that's at the end of America's drug-crazed rainbow. A few days ago CarryOn Communication, Inc., "a leading brand marketing, public relations and communication firm, announced the formation of its Advocacy and Social Marketing Practice," "to build upon the agency's significant pharmaceutical and healthcare business."
Yikes! Well that surely guarantees their CEO a spot in Hell. But you know; he'll have company. Pharma is one of the most ethically murky areas in PR today. The promotion of out-and-out Ponzi schemes aside, with regard to pushing drugs and drug companies, the profession seems to have lengthened their sounding line to plumb new depths.
Here, let's look at how this came about, why now, what now and what next.
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