NEW YORK and BOCA RATON, Fla., May 8 /PRNewswire/ -- NewsMark Public Relations has been retained by New York Sausage King Ronnie Mandler to herald the expansion of his sausage kingdom into a nationwide franchise.
NewsMark CEO Mark Hopkinson said, "There is nothing quite like Mandler's The Original Sausage Co. While for decades Americans have enjoyed the classic hot dog, frankfurter, frank, weenie, wiener, or dog as a cultural icon, Mandler's has taken this American phenomenon even further by upgrading it to a delicious high-quality 9 1/2" long European-style sausage."
Founded by garment industry executive Ronnie Mandler, Mandler's The Original Sausage Co. is the first of what he hopes will be a quick serve franchise of euro-style restaurants poised to change the perception of the quick serve industry in a way that Starbucks wooed coffee drinkers.
"I wanted to bring to the U.S. the gourmet sausage meal I have always enjoyed on my trips to Europe but could never find in the U.S.," Mandler explains. The concept has evolved into a New York phenomenon and a potentially lucrative small business opportunity for restaurant franchises.
NewsMark Public Relations is a full-service PR agency founded by Mark Hopkinson, a former U.S. media strategist for the British government and BBC trained journalist. The firm specializes in personal, political and corporate image building with an emphasis on influential media placements and strategic communications.
Wow! Imagine if Starbucks had wooed coffee drinkers like that.
"Blog Pioneer" Gomes Stripped of Gold amidst Controversy
By way of introduction, we'd first like to extend an apology. One of the most popular feature articles here to date has been the "Championship Midget Toss Sets Record." Well, without discounting the good that came from PR-ing Phil Gomes' profile, it also drew a sharp reproach from the Little People of America. Angela Van Etten, president of LPA wrote and informed us that to associate "little people" with PR people is viciously derogatory. Ms. Van Etten, we apologize. We recognize now that our article could have been construed as being insensitive.
So in order to continue the spirit of constructive competition and recognize the highest achievement in mediocrity in the blogosphere, we've altered the platform and are pleased to introduce a new series here, the PR Special Olympic Minute.
Using Special Olympics as our model, this will be the world's largest year-round program of training and competition for PR practitioners (age 8 and older) with apparent intellectual disabilities. The PR industry today provides a pool of more than 10 thousand potential competitors in over 150 countries who train and compete every day. Through our grass-roots program, we hope to provide long-term benefits to participants' self-esteem and social integration.
This week we match up 4 of the top PR Special Olympians for a 50-yard dash.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]