Here's a classic courtesy of the Ruder Finn. It's a PR debacle for the record books. It's certainly a great case history for Schools of Communications. Leading PR firm takes on a biotech startup and 2 years later a federal grand jury returns a 50-count indictment for securities fraud.
Alright, you ready for an all-out rant? You want some PR "buzz"? I'll give you buzz.
As I said in an earlier post, the wonderful Daze of Wine and Dilaudid are always followed by a deep an introspective depression. What I didn't tell you is that the tail end of the cycle is abject rage. Nerves fray. Imagine your worst hangover. You're too tired to move and too painful to stay put. Life is the TV blaring and the contrast is set to ultra high. "Mother's Little Helper" takes the edge off and God puts it back on with a vengeance. That grinding sound you hear is my teeth. It's during these times my colleagues assume well, "Amanda's on the rag." Not necessarily... but FAIR WARNING: It's tread lightly here at the Image Factory today.
So, who's in my sights? Well, unless you're new here, you pretty much know that I am particularly annoyed lately by what I call the Brokeback PR Blogger Club. That's a loose band of self-serving counter tenors who top the PR Pubsub List.
Anyway, yesterday made it crystal clear that a number of these folks need to be taken out and beaten. Severely! Here, it's one if not THE biggest stories of the year: "Former Fleishman-Hillard Execs Convicted on all Counts," and where are they? Nowhere. Not a word. And why is that? These evangelists of the "conversation"?! Because it just underscores what I've been trying to say, i.e. they're just not honest.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]