Frankly, we've sat on this story. We were waiting for the next shoe to drop. Today, it did. Not a week after the announcement that the Society of Actuaries selected GolinHarris as its public relations agency of record, agency chairman Al Golin has an Op-Ed in the Bulldog Reporter today calling for more creativity in public relations.
Coincidence? We don't think so. Al has set an industry challenge and he's also going to set an example with a miracle. He's going to bring actuaries back to life. Al is going to punctuate his career with something biblical. He's preparing to reenact the Lazarus stunt.
10 Things Fundamentally Wrong with the Business Today
We are at a moment of great opportunity for the PR business. In a world of consumer generated content, infinite media choices, lack of trust in traditional institutions, and desire for peer-to-peer learning, we are well suited to be the communications discipline of choice. But there is a huge elephant in the room. The PR business at present lacks the credibility to take that leadership position in communications. Because we are defined by our more controversial professionals, who tend to come from the political or entertainment worlds, we are characterized as spinmeisters and flacks. How can we get out of this stereotyped second-class citizen role?
Important quote and great question. Richard subsequently answers that saying basically: "We should move toward conversations and open discussion. We should confront misbehavior in PR so that the business community knows that we do not condone malpractice. We need to promote our best work to these same publics. And lastly, PR people should persuade clients to take the risk of speaking out about important issues."
Suffice to say, moving clients toward open discussions and persuading them to assume that risk is probably not going to increase trust. Well sure, if their parachute opens, I imagine it will but...
Also, selling a different set of services as a response to a bad customer experience is faulty logic. I was kinda hoping you would have sold me the right bill of goods the first time Rich. I'll take a pass.
Now, as to more puffing of your supposed good works, that's no help either. I've just about had all the PR puffing I can use for one lifetime, maybe three.
So how about really focusing on confronting the "misbehavior" part? There's your elephant my friend. And until you (plural) fess up and assure me that it is not going to happen again variously, I am not going to trust you. Simple as that.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]