IT'S SETTLED! After years of knuckleheads jockeying for position, Paul Gillin, tech industry writer/commenter turned PR guy and blogger, has emerged the smartest man in PR. And he'll tell ya that, too!
Paul's background speaks for itself: He joined Computerworld as a staff writer in 1982 and covered software for a couple years. Then in '85, he jumped ship and went with PC Week for a little while. In '86 he moved over to the Ziff startup Digital Review only to return to Computerworld in '87. Stayed there until the bubble was about to break in '99. Then went to a startup called SearchHiTech.com. Renamed TechTarget, he ended up staying there 'til late in '05. During that time, Paul helped the company launch new sites, build its conference business and expand into print publishing and events. Paul says he "made the leap to new media just as the Internet was about to explode." More recently, he says he's "taken up blogging and podcasting in an effort to continue to learn about the cutting edge of technology innovation."
Pretty damn impressive by PR 2.0 standards. But if that's not enough, Paul is currently making the rounds trying to promote his new book "The New Influencers." It is another introduction to new media that again explains a variety of social media applications. Paul's book is different though because it includes his opinion as to their impact (note: a glossary is also provided).
So... how did he emerge as PR's Smartest Man? Well, as we said in the headline, he told us. In a recent byline puff-piece for Lapdog, the PR industry's leading sycophant trade, Paul addressed the "Five 'Stupid' Reasons to Avoid Social Media." And how does he know? Well, obviously because he's smarter. In Paul's words: "In my presentations to PR groups and companies around the country, I hear the same objections come up repeatedly. Here are the five dumbest reasons I hear for continued inaction."
See... of ALL the people Paul has met in PR, he's smart; they're dumb. And he's VERY clear in his article as to why:
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