Early on, I told you that the reason I am in this business in the first place is because when I was little my mother told me I'd never get anywhere with "that mouth." As I said, I've apparently spent my life proving her wrong. For the record, the reference is NOT to be confused with word-of-mouth marketing (WOMM).
When I hear people like one of my favorite PR seniors Dick Murray, executive vice president and general manager of public relations agency Edelman, extolling the virtues of Word of Mouth Marketing, it's clear that this "new" approach is just... well... PR Viagra, i.e. it's just another "booster" for the PR industry to screw clients out of a few more bucks.
Allow me to preface this some. We have not done right by the Public Relations Society of America. Their top award was given out last Thursday and we've not said a word. No excuse. Perhaps on some level, in deference to my friend Marcy, I've avoided this topic. That was wrong and for that I am sorry.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]