CHICAGO, July 19 /WebNetNews/ -- At the 11th hour of a grueling marathon negotiation, a deal has finally been reached between the professional trade association, the Public Relations Society of America (PRSA), and the popular iconoclastic web publication, Strumpette.com. Although neither party would disclose the exact terms, it has been learned that essentially Amanda Chapel, the managing editor of Stumpette, will avoid censure by the organization.
By way of background, the problem started several months ago after Ms. Chapel was warned by several prominent members of the organization that her site was in violation of PRSA's Code of Ethics.
The root of the quarrel centers around whether the Strumpette site specifically violates PRSA's Code Provision for "Enhancing the Profession." The provision states that "public relations professionals work constantly to strengthen the public's trust in the profession." Moreover, "A member shall acknowledge that there is an obligation to protect and enhance the profession."
Chapel recently took an aggressive stand and turned the tables demanding that PRSA make an official determination.
Catherine A. Bolton, executive director of PRSA, rendered that decision Monday. It was determined that indeed Strumpette, and Ms. Chapel specifically, were and are not in violation of the provision. Bolton said, "You are welcome to any opinion you wish. You are not a member of PRSA and do not have to abide by our code of ethics."
Chapel said, "I think this is a milestone decision. Perhaps the business of PR is ready to be more honest with itself and more critical of its practices and the practices of its members."
The following is an excerpt of an editorial now appearing on the website of Fairfax Media, New Zealand's largest media company. It severely chastises TVNZ, New Zealand's public service broadcaster, for expanding its PR operation.
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