Posted by Sheryl Dickerhoof, APR Wednesday, December 5, 2007
First, for the record, I love dogs. Sure, I'm a little offended by them licking their own privates and forever smelling other dogs' butts. BUT... I'm charmed by their uncontained excitement to see the same old people. Hell, it certainly doesn't take much to make them happy. For a little dog food in return they'll give you unconditional love.
With that in mind, this is about a recent article in PR's Bulldog Reporter by its publisher Jim Sinkinson. Nothing personal. This is only about what he’s saying, to whom and especially why. This is about documenting someone of supposed industry importance giving his paw for treats. Okay, it's cute. But it's also the silent pathology that keeps PR a pseudo profession inextricably stuck at the tactical level. That's the subject here.
Regrettably, yesterday Sinkinson published an op-ed titled “Authenticity Today Means Being Able to Say You're Sorry.” Not coincidentally, it was sorry. Absolutely awful. A BIG WET DOG LICK! No, it was worse. To us at Strumpette, he might as well have left a little present on the living room floor. BAD DOG!! And this isn't a week after we rolled up the paper and whacked him for that stink bomb by Paul Gillin.
Well a close friend Gerri, a dog expert, recommended that as part of Sinkinson's training, we put his nose in it. At this point, we're willing to try anything. The following are Sinkinson's doodoo balls and our efforts to clean the carpet.
SINKINSON: "It's becoming clear that one of the greatest effects Web 2.0 has had on public relations is that it's keeping companies honest."
If you work for a good company – a company that is attractive, with a great sense of humor, and a nice personality – there's an excellent chance your company will be involved in an M&A sooner or later. M&A, boys and girls, stands for "mergers and acquisitions," the process in which two corporations meet, fall in love, get married, and live happily ever after.
These are always "win-win" situations.
Often, the larger company will gain market share by acquiring the smaller company's customer base. The smaller company gets to be part of a larger enterprise with more scale and more resources, allowing it to do things it could only dream of in the old days. The boards of directors and upper management from both companies will invariably reach an agreement that is in the best interest of all stockholders, customers, and employees, based on the highest ethical standards. It would never occur to them to try to enrich themselves.
Generally, the two companies will perfectly complement each other, with virtually no overlap – one being the yin to the other's yang. The strengths of one cancel out the weaknesses of the other. And vice versa.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]