The Arthur W. Page Society... images of the Skull and Bones come to mind. One imagines secret meetings where members hidden behind hoods invoke covenants and cast powerful spells on top of the relics of the Apostles themselves.
Nah. It’s just an association of PR execs. It does have some 340 members. And even with Rich Jerenstdt and Aedhmar Hynes among the its ranks, the organization is considered the crème-de-la-crème of the industry. Along with a few distinguished academics, membership is made up primarily of chief communications officers of Fortune 500 companies and the CEOs of the world's largest public relations agencies. Fact is, if there is ANY prestige left in the biz, that’d pretty much be it.
Well, the buzz is, they're about to release a white paper titled, "The Authentic Enterprise." We happen to get our hands on an advanced copy. Regrettably, it was a HUGE disappointment. What a mess. Excuse me but apparently poor Arty is the latest to catch the highly communicable Webfluenza.
Anyway, if you haven’t gotten your shot or haven't yet been otherwise inoculated, here are a few questions we recommend you load up on before you expose yourself, i.e. in the spirit of an ounce of prevention and all.
QUESTIONS FOR ROGER BOLTON, PRESIDENT, ARTHUR W. PAGE SOCIETY
1. Can you confirm that the motive of the paper was "to create exciting new career paths" (p. 10)?
As if there's anyone left on the planet who doesn't already know, it's now been officially announced: PRSA honors Shit for Less.
This just in from our affiliate in East Lansing, Michigan... $#!T4less.com, an ecommerce website that makes it easy to buy, sell, or trade hand crafted, unusual and collectible items, has been given an Honorable Mention by the Public Relations Society of America. $#!T4less.com was recognized by PRSA's East Central District for a PR plan the company developed in '07. $#!T4less.com was selected out of 150 entries from 6 states and 14 PRSA Chapters.
Arjay Bulock, general manager for $#!T4less.com said: “Our PR plan was researched and developed by accredited public relations professionals with years of experience. It’s nice to know our investment is paying off.”
Martin Turnbull, noted PR industry analyst and chairman of the College of Communications at the Kepler School of Management said, "Compared to advertising, PR has always been a lot of shit for less. To not give Bulock a nod would be to deny our most significant value add."
Not without controversy, the social media shit-for-free contingent of PRSA has filed a formal protest.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]