Posted by Amanda Chapel Wednesday, September 6, 2006
Edelman, the world’s largest independent public relations firm, has been selected to help launch a new hair-care product aimed at the "no-frills bald guy on the go.”
From the product announcement, “The first of its kind, Rogaine® Foam provides a new, improved formula that delivers the same active ingredient but without the mess or fuss. The unique, lightweight formulation dries quickly, applies easily and is simple to incorporate into an everyday grooming routine.”
According to Dr. Jeffrey Miller, associate professor and vice chair, department of dermatology at The Milton S. Hershey Medical Center of the Pennsylvania State University College of Medicine, “Some fifty million men in the United States experience male pattern baldness, but many avoid treating the condition because the current options are often too time consuming.”
Tarun Malkani, Rogaine’s brand manager said, “Men want to do something about re-growing their hair, but not if it means adding time to their grooming regimen. Applying the no-drip foam is fast, easy and effective – a perfect fit for their 'on-the-go' lifestyle.”
The foam allows men to directly rub the hair treatment into the scalp, eliminating the need for the applicator that comes with the traditional liquid Rogaine.
A video on the Rogaine website features a "regular guy" who only has so much time to spend in the bathroom rubbing.
Posted by Amanda Chapel Tuesday, September 5, 2006
An accountant, a researcher and a public relations consultant all apply for the same job with a large company. The interviewer calls the accountant into her office and asks, "What does two plus two equal?" The accountant replies, "Exactly four." Then the interviewer calls in the researcher and asks the same question. The researcher answers, "On average, four - give or take a 3.5 percent variance for error, and of course, properly weighted against a representative control group." Then the interviewer calls in the public relations consultant and asks her, "What does two plus two equal?" The public relations consultant gets up, locks the door, closes the shade, sits down next to the interviewer and whispers, "So, what’s your budget?"
What a riot. How true! How charming and disarming!
Well, apparently with all the bad news in the PR Industry, the Public Relations Society of America (PRSA) has decided to try that approach. They’re going to lighten things up some. They’ve decided to launch “Comedy Training.”
This comes only a week after, Jack O'Dwyer, publisher of the renown O’Dwyer’s Newsletter, nearly begged PRSA in an Op-Ed to stand up and do something about the PR’s declining reputation. Jack said, "With no PR organization presenting a positive view of PR, PR's bad press has continued unabated." To counter The New York Times' Frank Rich accusation that PR is “empty gestures that lack of substance,” to substantively answer Der Spiegel calling PR professionals the “Masters of Deception,” to correct a recent Harris/PRSA poll that found that most Americans think PR is just another 'sales tool' lacking any redeeming public service qualities... etc. etc. etc... the association issued a press release last week: PRSA PROCLAIMS SEPTEMBER ETHICS MONTH.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]