Posted by Bruce Pilgrim Tuesday, December 11, 2007
Talking to My Cats: 12-10-07
It's awards season. (Yay!) At least once a day at this time of year we "communications professionals" receive e-mail invitations to submit our best (read: flashiest) recent work in hopes of winning prestigious awards (read: any awards). Every now and then, we'll even get an actual physical "invitation" in what I refuse to call "snail mail." (Comparing the USPS to snails is an insult to snails.)
My favorite invitation this year was actually messengered to the office by the local Ad Club. It came on a hanger inside a dry cleaner's bag and contained a poster-sized illustration of a pair of pants. Bursting out of the pants' waist and zipper regions are photos of various people celebrating in various festive ways. The theme of this year's awards is "Party in Our Pants." (Get it?)
Now, let's set aside the actual cost of this invitation, albeit much of it provided pro bono by a local printer and ad agency. You can almost picture the bored creatives brainstorming this beauty, or dusting off a discarded concept that no real client would ever greenlight. You can be sure it has already been set aside for entry in next year's Addy Awards "Best Feverishly Clever Awards Invitation" category.
I've entered the competition myself, of course. Because no matter how many times we all might aver that "it's not about the awards, it's about the results," it's about the awards.
Posted by an Honored Guest Monday, December 10, 2007
As you are aware, there are a growing number of PR practitioners who feel that a fraud's been perpetrated on our industry. This whole PR 2.0 thing is turning out to be nothing more than a modern business version of Werner Erhard's EST.
Here’s the deal: although the business case for implementing PR Social Media programs remains elusive, certain zealots continue to proselytize this stuff like it’s the Second Coming. However, even Web 2.0 experts like Cluetrain Manifesto author David Weinberger say, “NO ONE knows where it’s all going.” That makes the PR 2.0 initiative far more noxious than the typical run-of-the-mill PR pandering. It goes beyond irresponsible consulting. It now makes even our industry's more prolific con artists blush.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]