Does a gay practice fit into the business of public relations?
To the chagrin of outrageously gay bloggers like Perez Hilton, tandem-male podcasters the likes of Hobson-Holtz, and a legion of frivolous PR weenies, Fleishman-Hillard eclipsed them all last week and laid claim to the unique distinction of having the PR industry's gayest blog.
This blog is written by three cowboys from Fleishman-Hillard PR, namely Eddy Evans, Ben Finzel and Steve Kauffman. Together they co-chair FH Out Front, the first Brokeback Public Relations practice at a major PR firm. They've set out to "help clients reach the nation's LGBT (Lesbian, Gay, Bisexual, and Transgender) population." There blog "is designed to stimulate discussion on gay communications issues."
Okay, we’re not going to beat around the bush. Fact is, this new drama center isn't actually expected to suck the vacuous wind out of the sails of PR's web “conversation.” Sure, some with mendacious reckless abandon will hump it silly. But the majority of the industry, however stiff with the thoughts of political correctness, is not expected to get behind it, let alone mount support.
Why? Because a gay practice may not be appropriate let alone make any business sense. It just inspires a myriad of questions.
But before we get into more specific detail, it's critical that one put the business of PR in perspective. That's not easy. Simply, there are two warring schools of thought presently about the role of PR today: 1) as a service to the media exclusively to facilitate the dissemination of fact on behalf of an organization; 2) as a not so out front marketing tool used primarily to facilitate “the sale” surreptitiously.
With that in mind, we have few questions for Fleishman's CEO, David Senay...
Public Relation Demonstrates Commitment to Humanitarian Efforts
FOR IMMEDIATE RELEASE
NEW YORK (BUSINESS WIRE) - The Public Relations Industry is celebrating its 100th Birthday with a cake as spectacular and over the top as the business itself. With more than 150,000 pounds of decadence, the cake is set to capture its place in the Guinness Book of World Records as the World's Largest Birthday Cake ever.
Jointly funded by the Greater New York PR Council (GNYPR) and Warehouse Sam's Party Supplies, the monstrosity will be on display for the next two weeks at the Javits Convention Center in New York City. It will then go on tour visiting 14 cities throughout the U.S. It is scheduled to return to New York early February to be carted and shipped to Darfur, Africa. The cake's final destination is aid to the victims of the humanitarian crisis there.
"PR is larger than life and we don't do anything on a small scale," said Aimee Goodman, acting president of GNYPR. "The best part is that not only will this gigantic cake be enjoyed by thousands throughout the country, this gives us an extraordinary opportunity to spread the word and empower individuals to help address the horrors in Darfur."
According to a report published last Friday by the UN Commission for Human Rights, Darfur refugees are systematically being starved. One aid worker in Kailek described what happened there as the "politics of starvation." Studies estimate at least 200,000 people have died during the conflict. Nine children are reported to die from malnutrition every day.
In order to qualify for the Guinness Book of World Records, the World's Largest Birthday Cake had to meet specific requirements set forth by the organization. The cake must contain standard ingredients in the correct proportions, and be prepared in the same manner as a normal-sized cake. The final product must be a single cake and look like a traditional birthday cake.
Ready to claim a page in the Guinness Book of World Records, PR's whopping 150,000 pound pastry is made of 36,282 individual half-sheet cakes. Ingredients include 2,957,400 cups of white sugar, 562,320 1/2 cups of butter (unsalted), 18,300 eggs, 2,931,045 cups of all purpose flour, 500 cups of baking powder, 129 gallons of vanilla extract, 2 gallons of buttermilk, 1 cup chopped nuts (walnut) and a pinch of cinnamon to taste. The finished cake, measuring 183 feet long, 79 feet wide and 32 inches high, contains nearly 63 million calories!
The unveiling of the World's Largest Birthday Cake will kick off a birthday celebration that will include a drop in by a Flying Elvis, a free concert by Boogie Nights and Kool & The Gang, and a fireworks extravaganza.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]