This week we saw the deep division that tears at the heart of the PR and Marketing Communications business. Two industry groups made simultaneous announcements that could not be more at odds. One group advocated TOTAL transparency... while the other then raced to point out "falsies."
Despite the tremendous growth within the past decade for nude recreation - today a $400 million niche within the US travel industry - Marie Kephart, senior account manager at AANR's agency Yesawich, Pepperdine, Brown & Russell PR, said, "But we have to look to the future."
Outreach efforts began with resort-owner seminars. Topics ranged from amenities such as high-speed Internet connections to premium coffees, to how established Gen X nudists could serve as brand ambassadors. Phase two of the effort includes more aggressive outreach in the social media space. AANR already has an active MySpace page and is set to launch a Gen X blog that will include a series of podcasts. (Hello Shel!)
But Kephart's greatest challenge is NOT coming from any religious-right group. It's coming from Center for Media and Democracy. CMD is a non-profit, public interest organization whose mission is to strengthen participatory democracy by investigating and exposing public relations spin and propaganda.
According to CMD, "2006 was a year full of deception, manipulation, prevarication, and bald faced lies. Every day, we are up to our ankles (and sometimes higher) in the corporate spin and government propaganda that PR firms keep churning out. At the end of each year, we have the 'Falsies Awards' to recognize the people and players responsible for polluting our information environment. This year, you get to vote on the worst spinners and propagandists of 2006."
With our industry being this polarized, so wonder we are paralyzed with regard to change and reform.
Posted by Amanda Chapel Wednesday, November 22, 2006
Happy Holidays Amanda! Well, almost. I am writing you because I am totally freaking out. This will be my first Christmas Party at the Image Factory. I so don’t want to screw it up. I wanna make a good impression. Do you have any advice? Help!
An AE with Her Stomach All in Knots
Dear Miss Knots,
Fear not. Got you covered hun. I am going to give you a little advice that will surely help you make this year's office party a memorable one.
First things first, remember, you work for a “creative” communications company so having fun is rule #1. Besides, fun is what a holiday party is supposed to be about.
With that in mind, here are a few basic dos and don’ts:
1. Get your hands on a couple Xanax. Take them right before you start to primp for the event. That should gently take the edge off.
2. Dress to the nines. The look you want to capture is holiday couture. You want the look that men love and other women secretly admire, i.e. sensational with just the hint of slutty. An Armani black cocktail dress that’s about mid thigh would be perfect. It’s simple, understated, and hot as hell! You want it tight but not painted on, i.e. you want the fit that continually rises up and makes you want to shimmy and pull it down every so often. Men love that.
3. Make a bee-line to the bar! Stake out a spot where you feel comfortable. Location is everything. Order up and put that first one down.
4. Later at the cocktail reception when you’re in the “holiday groove,” try to corner your boss. Now is a perfect time to talk to her about work. Get honest. Get everything off your chest. Remember the holiday party is kinda a get-out-of-jail-free pass. All the office angst about performance, attention to detail, tardiness and the like is behind you. Think of this as a safe place where EVERYONE is not only a peer but your best friend. This is a time for new beginnings and bonding.
5. After that, go have a cigar with the boys. Don’t worry about all that talk about it being your first time and upsetting your tummy. That’s a myth. This is a perfect opportunity to show off that dress.
6. Be sure to put in a little face time flirting with the EVP. Keep in mind, if you can win the friendship of your boss’ boss, “The Ogre” won’t be able to push you around anymore. When you have his ear, tell him all about her problems and how you can help him run the company better. He’ll like that.
1. Don’t worry about cost of the dress. Simply plan on taking it back.
2. Whatever you do, don’t eat. That’ll surely kill the buzz.
3. Don’t do over 10 shots of Jagermeister. Set a goal but remember, this is NOT a time to set a new personal record.
4. Don’t worry about swapping spit in the back of the hall with Justin from Information Services. It’s late and kinda dark and you’re pretty much invisible by now. Just DON’T have sex in the bathroom. In other situations it might be a great idea but trust me, here you’ll regret it and you do NOT want that to get around. Besides, he’s got keys to the office. No one will ever find out. And doing the nasty on your boss’ desk will be a memory you will always cherish. It will totally change your attitude about work, too.
5. Don’t check your lipstick in the shine of the agency president’s bald head. It’s impulsive and very very funny and everyone is sure to laugh; but, it does not give a true reflection. Bring a compact.
6. DON’T’ TAKE ANY MORE SHIT FROM THAT BROWN-NOSER MARY BETH! Damit, she had your last nerve months ago. For once stand up for yourself and slug her one.
7. Don’t ruminate about having barfed all over the back seat of the EVP’s new Benz. What’s done is done. A crying jag is not going to help the situation. Be happy he’s insisted on giving you a ride home early.
Lastly, come Monday, bring a box to work. Trust me on this. You’re going need it to carry your stuff.
Cheers and Happy Holidays,
PS Seriously, show up to the party politely late. Make an appearance. Smile. Have dinner with you closest colleagues and trade small talk. Then, graciously thank your host and GO HOME EARLY. Come Monday, you won’t need the box.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
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