As you are aware, every so often we recognize PR practitioners for setting new standards in dubious achievement.
The popular Strumpette Award is given out periodically to those unique individuals who not only demonstrate what PR really is today but lower the bar for all of us. This week, we recognize Maggie Chamberlin Holben, Founder of Colorado-based Absolutely PR.
An accredited member of the Public Relations Society of America, Holben broadly distributed a press release today that simply announced that she had been quoted in the paper. That's all. The news is Maggie was mentioned in the news (?).
BUT, that's not all. Our industrious little self-gratifier Maggie apparently concluded that her little mention provided a perfect opportunity for her to toot her own horn for the purpose of attracting new business. Hardly veiled, the pitch is simple: If Maggie can get herself quoted without anything to say, maybe she can get you quoted for nothing to say, too. Meaningless ink ink ink surreptitiously to drive sales, now that's PR!!
Lakewood, CO -- Rocky Mountain News Washington Bureau Chief Michael Sprengelmeyer interviewed and quoted Maggie Chamberlin Holben, owner of Lakewood-based Absolutely Public Relations, regarding the PR/media relations tactics of Colorado Congressman Tom Tancredo. The article ran Friday, December 1, 2006, and was written in light of Congressman Tancredo's public flap with Florida Governor Jeb Bush earlier in the week over remarks the Congressman made about Florida and the immigration issue.
In the article headlined "Jeb: Fat lady sings in Tancredo feud," Holben said in her quote: "Tancredo's ability to stir the pot to attract the media is 'not really novel.' But, she added, 'It's a tricky strategy because of the negativity you can attract.'"
"I was delighted to share my views about the PR tactic of using controversy to attract media attention," Holben says. "As I understand it, Michael Sprengelmeyer felt it was important to go outside the usual group of political folks who get quoted all the time for this article." Holben is frequently interviewed as a public relations expert by the media.
Last year, The Colorado Daily, Denver Post and The Daily Camera in Boulder interviewed and included quotes from Holben responding to a PR E-mail snafu involving the University of Colorado PR Department. She also responded to the need for media training and preparation prior to news conferences and media interviews. In February 2004, when CU's much publicized football scandal was first unfolding, Holben was interviewed by News Radio 850 KOA, Reporter Alex Stone, concerning crisis PR techniques. In addition to the KOA interview, Holben assisted 9News in May 2003 by providing PR perspective regarding the Aron Ralston climbing accident. Ralston is the climber who cut off part of his arm to free himself from a boulder during a hiking accident in Utah in late April 2003.
According to Holben, in her interview three years ago with 9News, Ralston could parlay the incident into a lifetime of money and fame, if he'd so chose. "Certainly the book deals, the movie deals, the speaking engagements. Those could go on for his entire life literally," Holben said. History has proven Holben's PR predictions correct.
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Ms. Holben is prolific self-promoter and an example to the industry. We are pleased to recognize, honor and commend her. It is through the dauntless efforts of people like Maggie that the business of PR has the reputation it has today.
This just in... according to our sources, Maggie is presently considering a press release about having distributed this press release.
Wondering why it's been so quiet lately in the PR Blogosphere? Wondering why almost everyone to a man composing the "A-List" has been out there recently rationalizing the sharp decline in their posting frequency? Well, this explains it:
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