The StoryMakerUpper is almost identical to Shift Communicatons’ social media news release template and appears to be a derivative of the PRX Builder service announced in September. However, by also incorporating features such as comments and trackback, Edelman uniquely can help companies dramatically lessen the time it takes to get mugged by rabid pitchfork-and-torch-bearing idiots in the blogosphere.
“My primary concern about how the social media news release is currently conceived is that it’s really less “social media” than “news release.” The focus is all about “attention” and not about “conversation.” If one values conversation as a first-order variable, that’s where the focus oughta be.”
“Made no sense to completely reinvent something for the sake of doing so, though we do think that the hosted approach and the comments element add something.”
“There are only so many ways one can skin a fill-in-the-blank social-news-release cat. So it doesn't surprise me that someone would see similarities to another product in any one screen.”
“Can I go home now?"
Quotes Attributable to Steve Rubel, SVP, Edelman:
“It basically breaks down a press release into its core parts, leaving it up to you to decide how it should be put together.”
“We're looking forward to working with our clients to adopt this new format.”
Quote Attributable to Rick Murray, President, Edelman's Me2Revolution:
“We believe that just as brands are beginning to cede control to consumers, so too must PR practitioners start ceding control of messages and stories to both mainstream and citizen journalists.”
Quote Attributable to Mike Keliher, PR Practice Manager, Provident Partners:
“This looks like SHIFT Communication’s work with Edelman branding. Considering these "social media releases" are just Web pages with a specific purpose, wouldn't only true beginners limit themselves to structured output from a content management system. And isn't that - a CMS - basically what this is?"
Quote Attributable to Dee Rambeau, Managing Partner, TheFuelTeam:
“I was cracking up reading the Edelman announcement…gee, 'a web-based wizard to create social media news releases.' You mean a content management system? You mean a WYSIWYG? You mean an open-source thingy that any developer with 1/2 a brain could create in 30 minutes type of doohickey? Oh...but it’s got their name on it...I guess that's what’s important...”
Quote Attributable to Dominic Jones principal of Clarity! Communications of Canada Inc. and the founder of IR Web Report:
“Nice concept, shame about the execution. Doesn't validate to W3C standards, and what's with all the tables? Was this tested with journalists and can we see the results please? Unfortunately, rushing out a proprietary solution for Edelman's gain is a step backward for all those who want to credibly put forward an open alternative to current practice.”
Quote Attributable to Brian Oberkirch, Social Media Guru:
“The social media news release (SMNR) is an attempt by communication firms to ward off strategy decay. Two of their biggest deliverables (creating media materials and managing press relations) are eroding as social media gain traction. The SMNR is a hail mary play to professionalize and corral what will start to become organic by-products of distributed organizational communication. There will be no one format or standardization, and the only real consumers of SMNR argumentation will be agencies and those who might hire them.”
Attached directly below is Edelman's logo, along with the crack Auburn beta testers Elizabeth, Kristi and Stephanie, as well at the StoryMakerUpper fill-in-the-blank screen.
Edelman has some 2,200 employees in 46 offices worldwide. The firm's client list includes Dove, United Parcel Service, Pfizer, Microsoft, Wal-mart and other diverse public and private interests.
Posted by Amanda Chapel Wednesday, December 6, 2006
On the heels of the recent Web flap as to whether PR has become synonymous with spam, there's now incontrovertible proof. We've got the proverbial "smoking gun."
In a byline article in the PR trade magazine Bulldog Reporter, the president of the prominent public relations research and evaluation services companies, Delahaye, Mark Weiner said: "Something once considered incredible has happened in public relations. For as long as PR has existed, the Holy Grail has been to quantify the connection between outputs and meaningful business outcomes, such as sales and share-price."
Just so we're clear... Delahaye is a division of Bacon’s Information Inc., one of the world's largest media stalking and press release distribution companies. What Weiner and company said is that they've definitively linked the creation and distribution of manufactured (fake) news with sales and corporate profits. "Through Delahaye," Weiner said, "Clients gain the market intelligence they need to improve effectiveness and return-on-investment."
Unfortunately, for the pioneers of PR's next big thing, the legion of activists currently promoting PR's leadership role in the Web 2.0 craze, Weiner's timing just could NOT be worse. In the last few weeks, all buzz in the PR blogosphere has been "Anti-Social: Is Public Relations Messing Up in the Blogosphere?" by industry journalist Paul Holmes. The indictment is so strong that some PR blog elites have subsequently been quite vocal trying to make it appear that there is no link.
Just last week, Richard Edelman, CEO of the largest independent PR agency in the world and the ringleader behind the Blog Me2Revolution, in an article titled "Fork in the Road," said: "We have to move beyond a position of agent. We are now responsible for the quality of the information and the integrity of the vehicle, because our content may be going directly to audiences. We should offer access to data on both sides of an issue. Content needs to be real."
However, not every one is on the same page. Apparently, not everyone got the memo re: "Blog Messages." In BlogTalkRadio interview last week, Edelman SVP Steve Rubel tipped his hand. Rubel said, "I think 'manipulation' is too strong a word. We're paid to help 'influence' audiences."
Well, Weiner is just the tool for Rubel and his clients. Weiner's article concludes: "The good news is that the same metrics, which the statistical models used to make the 'PR-to-sales' connection through marketing mix modeling and other sophisticated forms of analysis, are now available to everyone — from the world's largest business-to-consumer and business-to-business corporations to your neighborhood's own non-profit."
Okay? Can you say duplicitous? All the way to the bank and back bub.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]