Posted by an Honored Guest Monday, December 18, 2006
This just in from the Big Apple... here in my hand are the "Top Ten ProfNet Queries for 2006."
Courtesy of Lane Buschel and Justin Kazmark of Morris + King Company, the list was compiled from a collection of 52 weeks worth of email queries from PRNewswire’s ProfNet service. These are the absolute goofiest, most unique and peculiar reporter requests gleened from the year.
Without further ado...
#10. Naked Workouts—New York Times (US). I'm doing a story on nude sports—that is, people who exercise in the buff (i.e., in college you see 'naked lacrosse' and such). A strange question, I know, but are there any health or physical benefits to this? No phone calls, please. I'm a freelancer.
#9. NON-EXPERT: Lemonade and Kidney Stones—First for Women (US). I'm looking for women (ages 25-50) who drink lemonade to relieve pain associated with their kidney stones. If interested, please e-mail me a summary of your experience and photo as soon as possible. 06:00 PM US/Eastern JUN 08
CHICAGO - Edelman, the world's largest independent PR firm, today announced that it has partnered with RSS platform company NewsGator Technologies, to launch a new client service aimed at circumventing traditional media. Dubbed, edel-zines, the system selectively cherry picks copyrighted material from RSS feeds to form client-sponsored information portals posing as genuine objective news sources.
Rick Murray, president of Edelman's Me2Revolution, the firm's practice spearheading the initiative, said, "Anytime you can bring fake people together spending real money on fake things to create real value..."
Edel-zines position the client as the creator of otherwise owned material by extracting content from other peoples' blog posts, video and photo sites. Like Edelman's recently released StoryMakerUpper 1.0, edel-zines minimizes the burden of actually having to think and produce content. By hosting this service on the web, Edelman clients also no longer need to be bothered by fact checking, spelling, or anything else that might frustrate the free flow of surreptitious sales information.
“It used to be I would schmooze... I was your flack,”
said Richard Edelman, CEO of Edelman PR. “Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore."
Edel-zine's "conversations" are easy-to-roll-out solutions that can help companies dramatically lessen the time it takes to get mugged by rabid pitchfork-and-torch-bearing idiots in the blogosphere. Companies now have the opportunity to sponsor moderated "cluster fucks" on topics uniquely relevant to their products.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]